Ruchi has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change.
She started hands-on with SEM, and led search for GroupM India. She then moved on to Omnicom to lead the media planning team for some of the best clients in the industry including Unilever and J&J. Currently working on a start-up, she continues consulting work with agencies. Experiment and measure – she believes, are the two key pillars of successful digital marketing.
She currently is the Head of Baggit.com.