Growth Hacking Course: Certification Training

Trained 20000+ professionals (incl. CXO's) from 10,000+ brands in 1200+ trainings across Asia since 2009

Priti Urmila Anuj Diksha Raj Jinto
Ravi Sagar Guiv Hensila Pravin Tanya

Rating : star out of 4 | (3.6/4 based on 4 reviews) | Read reviews

Special Features

Govt. of India Certified Course
First Program in India
Personalised Suggestions for your Growth Challenges
Work on your business Problems
24X7 Support on Discussion Forum

What will you get in Certified Growth Hacking Master (CGHM) Course?

Clear definition of “Growth Hacking” and How you could use Growth techniques for customer acquisition
Learn how companies have applied Growth Hacking for Customer Acquisition.
Understand various stages of Customer Life Cycle and be able to identify what stage customer is at.
Learn how to apply A2R2 (Attract, Activate, Retain, Reap) Growth Hacking Framework for Customer Acquisition.
Get to know tools for Growth Hacking at different stages in customer lifecycle
Create a growth hack strategy in order to optimize an existing product / company’s conversion funnel.
Get suggestions for your Growth Challenges and run experiments with Growth Hacker

Growth Hacking Orientation

Watch 1-hr recording of Growth Hacking Orientation Session


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Training Partner For
Microsoft & Google Partners

Who Should Participate?

  • Entrepreneurs: Learn how to build traction using the right set of tools
  • Product Professionals: The next wave is lean, don’t create a team of elephants, make yourself & everyone in your team product panthers.
    To beat the startups in their game, you need to think like one.
  • Sales & Marketing Professionals: Do what you want to learn more then just a vanilla Digital Marketing technique. Growth Hackers stay ahead of learning curve and are responsible for exceptional results. Be one of them in your team.


Growth Hacking Course Syllabus

Session 1: Growth Hacking Basics and Attraction Hacks

  • Growth Hacking Basics
  • Definition of “growth hacking” , Role of a Growth Hacker
  • Growth Hacking History and Hall of Fame- some stellar growth hacks.
  • Customer Lifecycle
  • Growth Hacking Funnel: Introduction to A2R2 Growth Framework
  • Attraction Hacks
  • Channel: Real World, Digital ; Paid, Earned
  • Multi Channel Targeting
  • Case Study- Attraction Hack
  • Tools for attraction Hacks
  • Deep Dive: Scraping the web/ building email list

Session 2: Activation Hacks

  • Activation Hacks
  • Aha Moment!
  • Conversion rate Optimization- UX/ UI
  • Case Study- Activation Hack
  • Tools for Activation Hacks
  • Deep DiveUI/ UX for Conversion
  • Create Plan to Attract and Activate Visitors/ Customers

Session 3: Retention Hacks

  • Core Product Value
  • Product Discovery/ Learn Path
  • Case Study- Retention Hack
  • Early Adopters and Focused groups
  • Tools for Activation Hacks
  • Deep Dive + AMA: User Curation
  • Create Plan to Retain Customers

Session 4: Reap ( Amplification) Hacks + Lean Iterations

  • Viral Product and Viral Campaigns
  • Product Virality
  • Viral Campaigns
  • Case Study- Reap Hack
  • Tools for Amplification
  • Lean Startup/ Product- concepts
  • Lean Marketing
  • Setting up and Measuring Experiments
  • Setting Goals and Measuring
  • Create Virality Plan

Download Detailed Curriculum (.pdf)

Instructors and Course Creators

Bhaskar Thakur Digital Vidya Trainer

Bhaskar Thakur

Entrepreneur, Growth Hacker and Advisor

Kapil Nakra Co-founder Digital Vidya

Kapil Nakra

Co-Founder at Digital Vidya

Pradeep Chopra CEO & Co-founder Digital Vidya

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Google Certifications

Vskills CertificationGoogle offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.


HubSpot Inbound Marketing Certification

HubSpot CertificationHubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.[/icon-box]

Industry Recognition

Page Traffic “Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic


Social Wavelength Logo "A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

logo_internet_mogul "A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls
logo_bcwebwise "We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
simplify360 "Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

Our Awesome Corporate Customers

digital marketing course customers

Growth Hacking Certification Process

How to get CGHM Certification?

  1. On registration, you will receive participation details for 1 month of live instructor-led online sessions. You can attend these sessions from anywhere. There will be 2 types of sessions:
    Online Training Sessions (Instructor-led)

    Days: Saturday or Sunday (Weekend Batches) / Tues & Thur (Weekdays Batch)
    Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
    Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, Dubai, Australia)]
    Attendance: 60% attendance mandatory

    Online Industry Interaction Sessions (by Industry Leaders)

    Days: Fridays
    Time: 10 AM to 11:30 AM (IST/GMT +5:30)
    Attendance: Optional

  2. Once you complete online training course, you will become eligible to appear in the CGHM Exam, at your preferred testing center across India or online, if you are an international candidate. Following are the exam details:
    • Exam Duration: 60 minutes
    • No. of Questions: 50
    • Maximum Marks: 50, Passing Marks: 35 (70%)
    • There is No Negative Marking in this Exam
    • 70+ Exam Centers in India

FAQs

  1. Who will award these certifications? Digital Vidya and Vskills will jointly offer these Growth Hacking certifications.
  2. Who is Vskills? Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.
  3. Do you offer Money Back Guarantee? Yes! After attending 1st online session of CGHM certification course, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.
  4. What will happen if I miss any live session? We understand that. We will provide you recording of every session of CGHM course.
  5. Will you offer Job assistance? Having conducted over 1,000 trainings for participants from 7,000+ brands, we are regularly approached by them for their Digital Marketing hiring needs. We offer Placement Assistance to all the professionals who clear the master level Growth Hacking Certification (CGHM).
  6. Why did you choose online medium for delivery? There are number of reasons for it. We've been successfully organizing instructor-led, online courses since more than 5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India's team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants

Media Coverage


Growth Hacking Orientation

Watch 1-hr recording of Growth Hacking Orientation Session

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