Search Engine Optimization (SEO) Course - Digital Vidya

Search Engine Optimization (SEO) Course

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Search Engine Optimization Course

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Digital Vidya is Asia's Leading Digital Marketing Training Company! We've trained over 11000 professionals (including CXO's) from 5000+ brands in our 600+ trainings across Asia & Middle East since Jan 2010.

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Upcoming Dates For Master Certification (CSEOM)

DatesTimingsDaysDurationPriceVenue
Sep 02, 2017 - Sep 23, 201710:00 AM to 1:30 PM (IST)Saturday4 sessions (12 hours)USD 219/-Online
Aug 29, 2017 - Sep 21, 20178:00 PM to 9:30 PM (IST)Tuesdays & Thursdays8 sessions (12 hours)USD 219/-Online

Who should attend this course?

Search Engine Optimization (SEO) Course Agenda

    •  Evolution & Growth of Search Engines
    •  How Google Work's - Basics of SEO
    •  Periodic Table of SEO success factors

      • Basics of HTML
      • URL, Meta Tags, Title, H1, Images
      • Crawling: XML & HTML Sitemaps, Robots.txt
      • Achor text, Internal linking
      • Tools: Google Search Console, Bing Webmaster, Google Analytics setup

        • Keyword Planner tool (Search volumes, Competition, Business priority)
        • Mapping keywords to website pages
        • Competition Analysis
          •  Thinking before designing a website (goals, strategies & measurement models)
          •  Mobile responsive / adaptive design
          •  Importance of HTTPs
          •  Site schema (rich snippets) & architecture
            • URL Architecture
            • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
            • Broken links
            • Canonicalization
            • 301 redirects
            • Custom 404 Error pages

              • Content marketing basics & its importance
              • Directory submissions
              • Local listings
              • Niche backlinking via influencers & articles
              • Social bookmarking
              • Press Release optimization

                • Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
                • Online Reputation Management & Influencer outreach
                • Local SEO (Schema for addresses, local keywords, local websites)
                • Mobile SEO best practices

                  • On-page & Off-page audit strategy
                  • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
                  •  Audit Report

                    • Search Algorithm overview
                    • Panda
                    • Penguin
                    • Hummingbird
                    • Keeping track of algorithm updates

                      • Tracking ranks (Webcam)
                      • Google Analytics Custom Reports
                      • Creating your custom dashboard

                        • Voice search
                        • Augmented & Virtual Reality
                        • Wearable devices & latest tech
                        • Semantic web

                          • SEO
                          • Backlink Builder ( Influencer Manager / Outreach)


                          What's so Special about Digital Vidya's Trainings?


                          Frequently Asked Questions

                          A: Oh yes, Absolutely. We’ve been successfully organizing instructor-led, online courses since last 3 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning to you by allowing us leverage the expertise of industry experts, who are based out of multiple locations. There is a separate lead trainer for each of the modules. Moreover, online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration.

                          A: All the interactive sessions are recorded and shared with all course participants. So, even if you miss one, you can watch the recording.

                          • The course runs over a period of 4 weeks. During this period:
                            We will conduct 4 online interactive sessions of 3.5 hours each. Timings would be 10:30AM to 1PM IST (GMT +5:30)
                          • You will be connected with fellow participants and your course leader through a Learning Management System (LMS) throughout the course duration to help you solve your queries and fulfill your objectives behind this course.

                          Oh yes. On completion of the course, you'll get an online certification of participation.

                          A laptop/desktop/tablet with good internet connectivity is a must. Also, Good communication skills will help since you'd interact with the instructor & your peers extensively for your research & exercises. That's all.


                          What Our Clients Speak About Us

                          Enlightening, Enriching, Empowering

                          Nasr Ul Haidi (Chief Sub Editor, NDTV)

                          It was a great program -an eye opener

                          VAK (Head Marketing, Intuit)

                          Excellent. Very Insightful

                          George John (Director of Marketing, Warner Bros)

                          Opened up the world of social media for me

                          Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

                          Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

                          Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

                          Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

                          Manish Dewan (Vice President, SBI Card)

                          Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

                          Monisha Prasher (Group Product Manager, Dabur)

                          It was good understanding on basics of social media marketing,digital marketing & app marketing.

                          Somdip Das (Regional Manager, OnMobile)

                          It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

                          Aastha Juneja (Aastha Juneja, NASSCOM)

                          Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

                          Vikas Tondon (Director, Indigo)


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