Certified Social Media Marketing Master (CSMMM) Course - Digital Vidya

Certified Social Media Marketing Master (CSMMM) Course

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Social Media Marketing Course
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Digital Vidya is Asia's Leading Digital Marketing Training Company! We've trained over 11000 professionals (including CXO's) from 5000+ brands in our 600+ trainings across Asia & Middle East since Jan 2010.

Read Reviews of some of our past Participants


Upcoming Dates For Master Certification (CSMMM)

Dates Timings Days Duration Price Venue
Nov 04, 2017 - Nov 25, 2017 10:00 AM to 1:30 PM (IST) Saturday 4 sessions (12 hours) USD 219/- online
Oct 31, 2017 - Nov 23, 2017 10:00 AM to 1:30 PM (IST) Tue & Thur 8 sessions (12 hours) Rs 14,900/-* online

Who should attend this course?

Social Media Course Agenda

Session 1

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Session 2

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Session 3

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
  • Open discussion on approach to leverage them

 

Session 4

     

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI
  • How to choose relevant Social Media channels?
  • Creating multi-channel Social Media strategy
  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc

 


What's so Special about Digital Vidya's Trainings?


Frequently Asked Questions

A: Oh yes, Absolutely. We’ve been successfully organizing instructor-led, online courses since last 3 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning to you by allowing us leverage the expertise of industry experts, who are based out of multiple locations. There is a separate lead trainer for each of the modules. Moreover, online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration.

A: All the interactive sessions are recorded and shared with all course participants. So, even if you miss one, you can watch the recording.

  • The course runs over a period of 4 weeks. During this period:
    We will conduct 4 online interactive sessions of 3.5 hours each. Timings would be 10:30AM to 1PM IST (GMT +5:30)
  • You will be connected with fellow participants and your course leader through a Learning Management System (LMS) throughout the course duration to help you solve your queries and fulfill your objectives behind this course.

Oh yes. On completion of the course, you'll get an online certification of participation.

A laptop/desktop/tablet with good internet connectivity is a must. Also, Good communication skills will help since you'd interact with the instructor & your peers extensively for your research & exercises. That's all.


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


Our Awesome Corporate Customers

digital marketing course customers

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