Web Analytics Course - Digital Vidya

Web Analytics Course

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Web Analytics Course

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Digital Vidya is Asia's Leading Digital Marketing Training Company! We've trained over 11000 professionals (including CXO's) from 5000+ brands in our 600+ trainings across Asia & Middle East since Jan 2010.

Read Reviews of some of our past Participants


Upcoming Dates For Master Certification (CWAM)

Dates Timings Days Duration Price Venue
10:00 AM to 1:30 PM (IST) Sunday 4 sessions (12 hours) Online

Who should attend this course?

Course Agenda

Session 1

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and large scale businesses
  • Analysis vs intuition
  • What is web analytics?
  • Getting started with Google Analytics
    • How Google Analytics works
    • Accounts, profiles, and users

Session 2

  • Basic Metrics
  • Main Sections of Google Analytics reports
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, Adsense
  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search
  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Session 3

  • Setting-up goals
  • Goal reports
  • Ecommerce tracking
  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources

Session 4

Session 5

  • Facebook insights
  • Twitter analytics
  • Youtube analytics
  • Social Ad analytics / ROI measurement

Session 6

  • Radian6
  • Sentiment analysis
  • Workflow management
  • Text analytics

What's so Special about Digital Vidya's Trainings?


Frequently Asked Questions

A: Oh yes, Absolutely. We’ve been successfully organizing instructor-led, online courses since last 3 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning to you by allowing us leverage the expertise of industry experts, who are based out of multiple locations. There is a separate lead trainer for each of the modules. Moreover, online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration.

A: All the interactive sessions are recorded and shared with all course participants. So, even if you miss one, you can watch the recording.

  • The course runs over a period of 4 weeks. During this period:
    We will conduct 4 online interactive sessions of 3.5 hours each. Timings would be 10:30AM to 1PM IST (GMT +5:30)
  • You will be connected with fellow participants and your course leader through a Learning Management System (LMS) throughout the course duration to help you solve your queries and fulfill your objectives behind this course.

Oh yes. On completion of the course, you'll get an online certification of participation.

A laptop/desktop/tablet with good internet connectivity is a must. Also, Good communication skills will help since you'd interact with the instructor & your peers extensively for your research & exercises. That's all.


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


Our Awesome Corporate Customers

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