Certified Search Engine Marketing (SEM) Course

Self Study Based and 1 Month Instructor-led Online Courses

video_icon

Rating : star out of 4 | (3.5/4 based on 11222 reviews) | Read reviews

Trained 20000+ professionals (incl. CXO's) from 10,000+ brands in 1200+ trainings across Asia since 2009

Priti Urmila Anuj Diksha Raj Jinto
Ravi Sagar Guiv Hensila Pravin Tanya

Rating : star out of 4 | () | Read reviews

Special Features - Master Certification Training

Live Instructor-led Sessions
Life time access to Latest Content (Presentations & Videos)
Research Based Internship
Hands-on Projects and Assignments
Placement Assistance for Freshers & Digital Marketing Experts
24X7 Trainer's Support on Discussion Forum
Govt. of India Certified Course

Register for Free Orientation Session

Limited Seats Available!
Time:3 PM to 4:30 PM (IST/GMT +5:30)
Date: 23rd Aug, 2017 (Wed)

  • This field is for validation purposes and should be left unchanged.


We are good people. We don’t spam.

Who Participates?

Sales & Marketing Professionals41%

Entrepreneurs/Business Owners27%

Digital Marketing Professionals18%

Others (Students, IT, Quality, BPO)14%

We get participants with 0 to 25+ yrs experience in our programs.


Certifications Options (CSEMM, CSEMP)

CSEMP

Professional Certification

CSEMM

Master Certification

Training Content (Presentations & Videos)
Live Instructor-led Sessions (12 hrs)
Exercises/Hands-on Project
1-month Research-based Internship
24x7 Q & A Support
Placement Assistance
Certification Exam Intermediate Expert

USD 89/-

Pre-order
(Pre-order and get 10% discount! The course will be available from 7th Sep, 2014)

USD 219/-

Check Upcoming Dates

Upcoming Dates For Master Certification (CSEMM)

Dates Timings Days Duration Price
Aug 26, 2017 - Sep 16, 2017 10:00 AM to 1:30 PM (IST) Saturday 4 sessions (12 hours) USD 219/- Register Now
Sep 12, 2017 - Oct 05, 2017 8:00 PM to 9:30 PM (IST) Tuesdays & Thursdays 8 sessions (12 hours) USD 219/- Register Now

Money Back Guarantee: If you do not like our training, ask for 100% course fees refund after your 1st live session.
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations


Course Syllabus

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
  • PPC definition & it's functioning
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups
  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting
  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.
  • Overview of the tools
  • Understanding advance functionality
  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.
  • Importance of UI/UX design
  • Call-to-action
  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action
  • Multivariate Testing
  • A/B split Testing
  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions

Project & Assignments (only available in CSEMM)– In this course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Marketing.

Research Based Internship (only available in CSEMM) – We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.

Download Detailed Curriculum (.pdf)

Instructors and Course Creators

Himanshu Arora Digital Vidya Trainer

Himanshu Arora

Co-Founder of Social Panga

Kapil Nakra Co-founder Digital Vidya

Kapil Nakra

Co-Founder at Digital Vidya

Pradeep Chopra CEO & Co-founder Digital Vidya

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Certification Process

How to get CSEMM (Certified Search Engine Marketing Master) Certification?

  1. On registration, you will receive details of 1 month live instructor-led Online sessions. You can attend these sessions from your home.
    Days: Saturday (Weekend Batch) / Tuesdays & Thursdays (Weekdays Batch)
    Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
    Attendance: 60% attendance mandatory
  2. If you miss more than 2 out of 4 Training Sessions, you will not be eligible to appear in the exam.
  3. Once you complete 1 month training course, you will become eligible to appear in CSEMM Exam, in your preferred testing center. Following are the exam details:
    • Test Duration: 60 minutes
    • No. of questions: 50
    • Maximum marks: 50, Passing marks: 35 (70%).
    • There is NO negative marking in this module.
    • 70 exam centres in India.

How to get CSEMP (Certified Search Engine Marketing Professional) Certification?

  1. On registration, you will start receiving video session every week. You have to develop an understanding through all the material provided.
  2. In case you have any question/doubt about the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
  3. Once you complete all training course material, you will become eligible to appear in CSEMP Exam, in your preferred testing center. We are associated with 70 exam centres in India. Following are the exam details:
    • Test Duration: 60 minutes
    • No. of questions: 50
    • Maximum marks: 50, Passing marks: 25 (50%).
    • There is NO negative marking in this module.

Google Certifications

Vskills CertificationGoogle offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.


HubSpot Inbound Marketing Certification

HubSpot CertificationHubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.[/icon-box]

Industry Recognition

Page Traffic “Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic


Social Wavelength Logo "A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

logo_internet_mogul "A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls
logo_bcwebwise "We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
simplify360 "Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

What are the benefits of SEM over other Online Marketing Techniques?

Search Engine Marketing (SEM) is a cost effective way of generating highly relevant leads for your business. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on. SEM campaign is based on CPC (Cost-per-click) advertisement model. You only need to pay when a user clicks on your ad. Also unlike SEO, it starts immediately and you will start getting results as soon as you start the campaign.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Marc Ostrofsky



Search Engine Marketing Training’s Scope




[35000+ People already benefited]
[35000+ People already benefited]
[gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
  • This field is for validation purposes and should be left unchanged.
[35000+ People already benefited]
[35000+ People already benefited]
[gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
  • This field is for validation purposes and should be left unchanged.