Certified Social Media Marketing Certification Course

Self-study and 6-month instructor-led online courses

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Trained 20000+ professionals (incl. CXO's) from 10,000+ brands in 1200+ trainings across Asia since 2009

Priti Urmila Anuj Diksha Raj Jinto
Ravi Sagar Guiv Hensila Pravin Tanya

Rating : star out of 4 | () | Read reviews

Special Features - Master Certification Training

Live Instructor-led Sessions
Life time access to Latest Content (Presentations & Videos)
Research Based Internship
Hands-on Projects and Assignments
24X7 Trainer's Support on Discussion Forum
Govt. of India Certified Course

Register for Free Orientation Session

Limited Seats Available!
Time:3 PM to 4:30 PM (IST/GMT +5:30)
Date: 25th Oct, 2017 (Wed)

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Who Participates?

Sales & Marketing Professionals41%

Entrepreneurs/Business Owners23%

Digital Marketing Professionals13%

Students (BBA, MBA, B.E, Commerce...)8%

Other Professionals (IT, HR..)15%


Certifications Options (CSMMM, CSMMP)

CSMMP

Professional Certification

CSMMM

Master Certification

Training Content (Presentations & Videos)
Live Instructor-led Sessions (12 hrs)
Exercises/Hands-on Project
1-month Research-based Internship
24x7 Q & A Support
Placement Assistance
Certification Exam Intermediate Expert

USD 89/-

Register Now

USD 219/-

Check Upcoming Dates

Upcoming Dates For Master Certification (CSMMM)

Dates Timings Days Duration Price
Nov 04, 2017 - Nov 25, 2017 10:00 AM to 1:30 PM (IST) Saturday 4 sessions (12 hours) USD 219/- Register Now

Money Back Guarantee: If you do not like our training, ask for 100% course fees refund after your 1st live session.
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations


Course Syllabus

Session 1

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Session 2

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Session 3

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
  • Open discussion on approach to leverage them

 

Session 4

     

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI
  • How to choose relevant Social Media channels?
  • Creating multi-channel Social Media strategy
  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc

 

Project & Assignments (only available in CSMMM)– In this Course, there will be a project of 1 month & few take home assignments to give hands-on experience of Social Media Marketing.

Research Based Internship (only available in CSMMM) – We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.

Download Detailed Curriculum (.pdf)


Instructors and Course Creators

Prateek Shah Digital Vidya Trainer

Prateek Shah

Lead Trainer at Digital Vidya

Kapil Nakra Co-founder Digital Vidya

Kapil Nakra

Co-Founder at Digital Vidya

Pradeep Chopra CEO & Co-founder Digital Vidya

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Certification Process

How to get CSMMM (Certified Social Media Marketing Master) Certification?

  1. On registration, you will receive details of 1 month live instructor-led Online sessions. You can attend these sessions from your home.
    Days: Saturday (Weekend Batch) / Tuesdays & Thursdays (Weekdays Batch)
    Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
    Attendance: 60% attendance mandatory
  2. If you miss more than 2 out of 4 Training Sessions, you will not be eligible to appear in the exam.
  3. Once you complete 1 month training course, you will become eligible to appear in CSMMM Exam, in your preferred testing center. Following are the exam details:
    • Test Duration: 60 minutes
    • No. of questions: 50
    • Maximum marks: 50, Passing marks: 35 (70%).
    • There is NO negative marking in this module.
    • 70 exam centres in India.

How to get CSMMP (Certified Social Media Marketing Professional) Certification?

  1. On registration, you will start receiving video sessions every week. You have to develop an understanding through all the material provided.
  2. In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
  3. Once you complete all training course material, you will become eligible to appear in CSMMP Exam, in your preferred testing center.We are associated with 70 exam centres in India. Following are the exam details:
    • Test Duration: 60 minutes
    • No. of questions: 50
    • Maximum marks: 50, Passing marks: 25 (50%).
    • There is NO negative marking in this module.

Google Certifications

Vskills CertificationGoogle offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.


HubSpot Inbound Marketing Certification

HubSpot CertificationHubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.[/icon-box]

Industry Recognition

Page Traffic “Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic


Social Wavelength Logo "A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

logo_internet_mogul "A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls
logo_bcwebwise "We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
simplify360 "Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

Why Businesses are using Social Media?



Why take Training, when you can outsource?

Social Media is a relatively nascent media for businesses. All the main stream agencies are also trying to figure out how to use it effectively to fulfill business objectives. Moreover, the use of Social Media is not just restricted to Marketing. Businesses are using it for Sales, HR, CRM, Product development & many other functions. Therefore, it is important that everyone should acquire moderate knowledge of Social Media before deciding the implementation plan.

99.5% of Social Media Experts Are Clowns! People who look the part, speak the part, definitely read a lot of content on the part, and then come into the business and don’t really know what to do.

Gary Vaynerchuk, CEO & Co-Founder of Vayner Media



What kind of businesses are leveraging Social Media Marketing?

We think that the right question which should be asked is “Do your customers, employees, partners or influencers access Social Media?”. If the answer is “Yes” for anyone of them, Social Media cannot be ignored. The only question is how to design your campaign to get the best possible ROI. That is, what you will figure out in our training programs?

“Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.”

Brian E. Boyd Sr., Social Media for the Executive


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