App Marketing 101

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    Duration : 60 Minutes

    Consumers are living an increasingly connected life. To cater to their mobile­ first lifestyle, Developers and Brands are rushing to APPify every physical & digital interaction. However, making a great app is not enough ­ getting it into the hands of millions of users is just as important. The App Marketing 101 session is designed to give a bird’s eye view of the app landscape and act as the starting point of your journey towards millions of installs!
    The session will cover:
    ● How App distribution works
    ● Key services to integrate into your app to maximize marketing
    ● App Store Optimization
    ● Leveraging paid media to boost downloads
    ● Choosing the right cost model (CPM / CPC / CPI / CPA)
    ● Tracking user quality beyond the install
    ● Re­Targeting App Users to engage & retain
    ● Demystifying jargons such as Native Ads, Deeplinking, Install Tracking etc.
    ● And more!

    Speaker

    Binay Tiwari

    Founder, Appjoy.org

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