How To Successfully Launch Your 1st Content Marketing Campaign?

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    Duration : 60 mins

    Content Marketing is the latest buzzword in the Advertising Industry across the globe. The amount spent on Content Marketing is growing rapidly with an estimate of US$ 135 Bn across the globe.

    As it becomes more and more scientific both from the perspective of Content Marketing metrics to advanced technologies such as Neuro Mapping to predict consumer response to a particular format; there are only a few campaigns that stand out, are remembered and deliver the business objectives that they were supposed to achieve.

    With the above session, we will deep dive into the essentials of a successful campaign looking at it from a perspective of Marketing and from the lens of Content Marketing Sellers, Buyers, and Creators. 

    Key Takeaways:

    In this webinar, we are going to:

    1. Break down Content Marketing to its simplest form by way of discussing the basic consumer behavior patterns.
    2. Deep dive into the four pillars of Content Marketing – Brands (understanding), Content (derived language), Engagement (content distribution) & Results (short & the long term Impact).
    3. Finally, how to build a robust ecosystem for driving Content Marketing within an organization.

    Speaker

    Hemant Arora

    Sr. Vice President Times Network & Business Head - Times Influence

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