Content Marketing For B2B: Aligning Storytelling To Lead-generation

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    Duration : 60 mins

    Over 50% of all B2B marketers surveyed recently by the Content Marketing Institute (CMI) said that it is unclear within their organization what an effective or successful Content Marketing Program looks like.

    That contrasts brilliantly with another survey that shows 78% of CMOs believe custom content is the future of marketing.

    There is also enough anecdotal reference that points to how B2C marketers find more value in Content Marketing as opposed to B2B marketers.

    Myth? Reality?

    In this webinar, we discuss how the art of storytelling can be applied to the lead-generation goal of B2B brands, and how returns are manifested in multi-platform, 360-degree campaigns.

    You will see how brands are developing personas, aligning their content strategies to those, and developing content that is being utilized across platforms and touchpoints to deliver the true power of Content Marketing.

    Key Takeaways of the Webinar:

    1. 21st-century marketing foundations
    2. Buyer personas for B2B brands
    3. Developing “relevant” content – some examples
    4. An integrated Content Marketing Model
    5. Thought Leadership as a lead generation tool

    Speaker

    Bianca Ghose

    Global Head – Content Marketing, HCL Technologies

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