Content Marketing Strategy for 2016

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    Duration : 60 mins

    The key takeaways of the Webinar on Content Marketing Strategy for 2016 are enlisted as follows:

    1. Understand your keyword segment & audience using

    • Google Keyword Planner
    • Grepwords
    • UberSuggest

    2. Identify relevant keywords for targeted sites accessing

    • aHrefs
    • Topsy
    • Content Runner

    3. Create an exhaustive list segmented by category & keywords

    4. Mitigate risk by further analyzing SEO visibility for the sites

    • SEMRush
    • SearchMetrics

    5. Understand your anchor text and page linking metrics using

    • Moz

    6. Avoid being hit by negative SEO by

    • Constantly monitoring your incoming links: Majestic SEO

    Speaker

    Ravi Kumar

    Assistant Vice President, AdLift

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