Consumer Good Companies To Start Thinking Digital

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    Duration : 60 mins

    Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. In the present-day scenario, the effectiveness of data-driven marketing has enabled brands to capture more market share.

    It is time for consumer good companies to reinvent their Digital Marketing capabilities so as to engage the consumers thus luring them to purchase their product. In this webinar, we’ll know:

    • How marketers are making improvements to online customer experience a priority.
    • The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional & digital channels.
    • What are the realities today for practitioners looking to reach the ultimate single customer view?
    • How marketers are dealing with a consumer journey that is no longer linear.

    Key Takeaways: 

    In this webinar, we are going to understand:

    1. Content strategy for Consumer brands
    2. The native content and how ads units through which Ad spends can be effectively utilized
    3. How to create relevant video content which can effectively be used for brand promotion
    4. How influencer marketing is becoming more and more relevant for brands
    5. How programmatic ads are making difference to ROI and effectively driving reach
    6. Why brand e-commerce has become important and driving future sales strategy of brands

    Speaker

    Ajeet Bawa

    Head of Digital Marketing & E-commerce, VLCC

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