Digital Marketing Redefined by Big Data

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    Duration : 60 Minutes

    Data Warehousing and Search is being redefined by Google Big Query and Hadoop. In this one hour session, you will learn:

    1. Evolution of Data Warehousing for Marketers

    2. Big Data and Search: Fruit and Ladder

    3. BigQuery: Harvest ZETTABYTES in seconds

    4. Hadoop: Scale at your ease

    5. How does this influence Search Marketing?

    6. Understanding the back-end of Search

    7. What does it mean to Digital Marketing?

     

    Speaker

    Chirantan Ghosh

    Head of Communications, SMB at Tata Consultancy Services

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