Visual media has always served as a medium through which content creators can attract and engage with their audiences. Digital video, today, however, has taken it a notch further by enabling personalized content, powered by technology and delivered on multiple devices across a myriad of channels and platforms. Video has successfully created a forward-leaning, high-engagement space for audiences and advertisers alike.
Professionals who use video as a form of content grow revenue 49% faster than non-video users.* Given the increased engagement and visible growth in revenues that video – the fastest growing format of the non-mobile display-related market – as a medium offers, it has turned out to be a highly preferred medium for publishers and content creators to invest their dollars into.
In this webinar, we will be tackling two crucial parts that are essential to today’s digital-native publishers helping them build a kick-ass video marketing strategy.
1. Premium Video Content Creation
- Understand why video needs to be an integral part of your business strategy videos.
- Developing content that is relevant, trending and 100% viewable, by making use of high precision content matching and other relevant tools.
- How to minimize the headache of constantly generating fresh new video inventory by collaborating with tech partners and solutions providers.
2. Video Monetization
- How to capitalize on your content by building a library of video inventory.
- Generate new revenue streams by monetizing video inventory; aided by the latest technology and cutting-edge solutions.
- Understand how native content and innovative ad units offer an opportunity through which spends can be effectively utilized, whilst enhancing engagement and offering an immersive site experience for users.
