How to Create A Data-Driven Content Marketing Engine

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    Duration : 60 mins

    In the most recent survey by Content Marketing Institue, in which over 5,000 marketers participated, 86% said YES they do content marketing. But only 36% said that they think they are doing it effectively. And only 21% said that they are successful at tracking ROI. The #1 challenge in content marketing is creating engaging content. 70% of B2B marketers are creating more content than they did last year. But more content doesn’t always equal more results—what matters is how the content connects with the target audience. Most marketers are approaching content marketing in an ad-hoc manner. More like an art rather than data driven science. In the absence of meaningful metrics, they are chasing some vanity metrics like # of posts, or followers, etc. In this webinar, Mohit Bhakuni, Founder & CEO of Contify will share some simple and effective techniques to create a data-driven content marketing engine.
     
    Key takeaways: 
    • Discover keywords, topics, and type of content that performs best with your target audience.
    • Identify distribution channels (Facebook, LinkedIn, Twitter et al) on which you should publish/share content for maximum engagement.
    • Benchmark your content performance with that of your competitors.

    Speaker

    Mohit Bhakuni

    Founder and CEO, Contify

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