How to generate profits from Google Display Ads?

How to Generate Profits from Google Display Ads?

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    Duration : 60 mins

    The online advertising has challenges and opportunities due to various factors. Some of them being digitization, growing internet penetration rates, and a better-informed consumer market.  In 2016, with over 48% growth in Digital Ad Spend, it has become the fastest among all other Ad Spend in India.

    The modern day advertisers are successfully evolving their strategies to suit the changing needs of the market and the consumer.  Consumer behavior is also getting more and more nuanced, pushing advertisers and ad platforms to increase the sophistication of their tools and marketing plans. 

    Key Takeaways:

    In the session, we will cover some of these changes that are moving the industry and talk about how you can make the most of the current opportunities and how Google can help!

    1. What is Changing the online advertising landscape in India?
    2. How is the Display ecosystem affected by these changes?
    3. How can advertisers adapt/leverage this change?
    4. How can Google help?
    5. What does the future have in store…

     

    Speaker

    satyarth-priyedarshi-220x143

    Chandrashekhar Muralidharan

    Display Product Specialist, Google

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