Marketing Metrics

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    Duration : 60 mins

    Metrics Driven Marketing is the marketing process that applies detailed metrics to every facet of marketing. The goal of Metrics Driven Marketing is to better predict returns on marketing investments and thus drive superior overall marketing results.

     In this webinar we will discuss:

    1. You’ve often heard of the terms metrics and analytics! Do you know how they are different and why you need to know the difference? 

    2. What is metrics driven marketing?

    3. Marketing funnel: What it is? Why do you need to understand how it works and why it is so crucial for your business?

    4. How to create effective marketing funnel strategies?  

    5. Know the various marketing metrics that you should be tracking and why you need track them?

    In the session, we will look at different Metrics that Digital Marketing professionals must look at. These range from very quantifiable direct response marketing to more challenging measurement of brand awareness advertising.

    Speaker

    Dr. Som Singh

    Founder & Chief Marketing Advisor at Unspun Consulting Group

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