Mobile Analytics – Driving Consumer Insights

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    Duration : 60 mins

    In India, users are experiencing internet first time on mobile. Catering to mobile is becoming as important to marketers as catering to desktop, so much so, that big ecommerce players such as Myntra.com are going completely mobile. Understanding consumers is becoming increasingly difficult with just business intelligence and the need for Mobile Analytics is becoming ever more apparent. Getting the right mobile and mobile analytics solution is difficult, and driving valuable insights even more so. Theodore Hayes will share his learnings in starting the analytics division and deploying mobile analytics solutions across the iProspect India’s client base. In this webinar, Theo will look at the advantages and disadvantages of different Mobile solutions and share his learnings on common pitfalls to avoid and how to drive the business value out of understanding consumers on Mobile.

    Key Takeaways:

  • Mobile in India
  • Understanding the difference between Mobile and Web Analytics
  • A Mobile Solution fit for your business
  • Understanding the key metrics
  • Driving consumer insights
  • Speaker

    Theodore Hayes

    Head of Analytics at iProspect Communicate 2

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