People Centric Marketing – Create Impact by Putting People First

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    Duration : 60 mins

    The shift to mobile has transformed the consumer journey. More than 40% of online adults sometimes start an activity on one device only to finish it on another. This reflects that the role of Mobile in “People-Centric” Marketing is critical for success. The customer journey today is thus no longer linear, making it very challenging for marketers to reach customers at the right time and right place. In addition, what people consume online is very different from online habits a couple of years back.

    By 2020, over 75% of the world’s mobile data traffic will be video. Thus, Marketers today have an uphill task of reaching customers effectively and delivering value at the point when they are expecting it the most. In this webinar, we will discuss how keeping people at the center of all your efforts will never fail to deliver. We will also talk about a few case studies where people centric marketing approach has helped reach business goals more effectively. 

    Key Takeaways:

    1. Learn to think customer first to deliver most value from your campaigns
    2. Build campaigns that reach their full potential
    3. Methodology to think about campaign planning, execution, and optimization

    Speaker

    Sakhee Dheer

    Head of Digital, Global Business Marketing - Asia Pacific, Facebook

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