Quest for the Perfect B2B Lead Generation and Nurturing Cocktail

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    Duration : 60 mins

    “50% of my marketing doesn’t work . . . I just don’t know which 50%”

    Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we’ll discuss the recipes of perfect cocktail for B2B Marketing – including content, social, search, and marketing automation, with examples and case studies from Cisco, Dimension Data, Visa Cybersource etc.. Some of the topics will be covered –

     

    • Content marketing for Lead generation and Lead Nurturing
    • Marketing Automation
    • Sales Enablement
    • Measuring and Analyzing the perfect mix

     

    Speaker

    Anol Bhattacharya

    CEO, GetIt Comms

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