Going Global? Key Steps to Expanding Your Business Globally

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    Duration : 60 mins

    In order to introduce your domestic business into the international market, you need to take into account a fresh set of parameters that will help you determine market standards and anticipate company performance. These factors may be irrelevant for a local business but could be crucial to cover for an international market.

    The performance of a particular product may vary from one market to the other, in this case, from domestic to international markets. Thus, doing your research is key.

    This webinar will give an overview on how to grow your business globally.

    Key Takeaways:

    • How to leverage crowdsourcing to expand into new markets?
    • An overview of Local and Global Marketing strategies in Brazil, Nordics and France.
    • Case Study: How Trello expanded user experience from 1 to 21 languages in less than a year with little-to-no investment.

    Speaker

    Alexia Ohannessian

    International Marketing Lead, Trello

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