The Era of Brands as Publishers: Insights from Intel Social Content Strategy

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    Duration : 60 Minutes

    This Webinar will cover the following aspects:

    – Changing landscape of Social Content and need for Brands to adapt.

    – Understanding the psychology behind why people engage & share content.

    – Achieving a cohesive structure around brand personality, social tone and voice.

    – Examples and Case Studies on Always On and Social by Design Content

    – Achieving an optimal content distribution strategy with owned, paid and earned.

    – Establishing a purposeful brand image & central content strategy

    Speaker

    Jamshed Wadia

    Asia Pacific Digital & Social Media Lead Strategist