Three Critical C’s for Online-to-Offline (O2O) Customer Acquisition

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    Duration : 60 mins

    Driven by the rapid adoption of smartphones enabling powerful new experiences on-the-go, consumers are increasingly looking for options to fulfil their buying needs in their local vicinity. For brands across business verticals with brick and mortar outlets, whether it is owned, franchised or dealers, this offers unique opportunities to leverage their offline network assets. In this webinar, Sujit Thomas Zachariah, CEO at Nifty Window, an online-to-offline customer acquisition platform used by leading brands such as Domino’s Pizza, Unilever, Harley Davidson, Decathlon, Future Group, Titan, Aditya Birla Group and Kotak Mahindra Bank shares how to leverage digital as a means to attract and acquire customers to offline stores.

    Key takeaways:

    1. Know about this often-untapped, yet unique opportunity for offline brands compared to pure-play e-commerce players

    2. Learn the three elements critical to leveraging digital channels beyond traditional methods for new customer acquisition

    Speaker

    Sujit Thomas Zachariah

    Founder and CEO of Nifty Window

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