Using Content To Fuel Your Sales Funnel

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    Duration : 60 mins

    Essentially, we look at content marketing from scratch and figure out how B2B business can use content marketing to not only create a thought leadership but also translate that into leads and conversion. 

    Key takeaways:

    1. Understand your customer attributes and create their personas with the help of surveys and interviews.
    2. Learn to drive attention of your target audience and induce potential customers by generating appealing content.
    3. Assimilate various techniques and leverage right channels to distribute your content effectively.
    4. And finally, learn to measure the performance of your content and distribution, find the shortcomings, and optimize/improve.

     

    Speaker

    Ankit Oberoi

    Co-Founder, AdPushup

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