When my father didn’t have my hand…he had my back. —Linda Poindexter No words can describe the relationship of a child and a father completely, although this relationship is celebrated every day in our lives but June 18 is the official day dedicated to the person who...
A freelance media professional and entrepreneur
#RomedyTrail: Tastiest Social Media Driven Campaign for Film Promotion
Food and travel are the two most sought after activities when we are in the mood of celebrating big or small things. Romedy NOW, The English general entertainment channel incorporated this core philosophy of life when they decided to celebrate the Indian Television...
5 Successful Social Awareness Campaign Cause Effect Analysis
What is a social awareness campaign? Campaigns for raising public awareness of a cause or problem are often regarded as long-term efforts to educate people. What are the goals of a social awareness campaign? A social awareness campaign's primary objective is to...
Kabali Promotions on Social Media Helps Brands Gain Maximum Engagement
Everybody loves Rajanikant, He is the most successful actor of Tamil cinema with fan following all over the country and across the globe. He is above the boundaries of language and geography. Original and dubbed both versions of his films are equally profitable for...
How Tata Salt Leveraged Social Media to Create Buzz About Indian Olympic Contingent
Keeping up with the image of being one of India’s most respected brands, Tata Salt took the responsibility to support and create awareness about Indian Olympic contingent for Rio Olympic 2016. They made the best use of their official social media advertising campaign...
Bollywood Film Sultan Successfully Leveraged Social Media & Earned Rs.105 Crore in 3 days
The main idea was to beat the business of last film of the superstar i.e. Prem rattan dhan payo and Eid release of 2015 i.e. Bajarangi Bhaijaan. It was dual challenge for the company and social media was the most helpful tool to meet the challenge. Approach / Strategy...