Rohan Ayyar is Regional Marketing Manager at SEMrush, overseeing their branding strategy for India. He is an experienced digital marketer who has worked both agency and in-house, developing data-driven strategies for SEO, PPC, social media and content marketing. Rohan is also an avid business and tech blogger – his insights are frequently published on publications like Entrepreneur Mag, Fast Company, Search Engine Journal, Social Media Today.
From driving brand awareness to generating leads to building loyalty, content marketing is probably one of the most versatile tools available in your marketing arsenal. We'll walk you through three crucial Content Marketing Steps. Consider it our secret weapon to...
Content is not just a collection of blog posts, tweets and landing pages. There’s much more to content marketing than spraying the web with your branded & salesy messaging. Providing useful, high-quality information to your audience at the right time is not at all...
Online visibility tool suite SEMrush has a huge presence in India with a formidable community of marketers, using it for a variety of digital marketing-related tasks, such as creating templates for their content, getting a breakdown of their web traffic stats,...
Today, every business is an information business. In their book The Language of Content Strategy, Scott Abel and Rahel Anne Bailie describe content as a “business asset that we use to communicate with our customers, prospects, and investors.” If you want a core asset...
Using SEO to Boost Your Campaigns – Lessons from IPL in Timely Marketing SEO is always an ongoing process. It takes patience and typically at least 3 to 4 months before results are seen. One proven white-hat technique for quicker results, is to use regional trends (or...
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