May, 2011, Abottabad IT consultant Sohaib Athar tweets: “Helicopter hovering above Abbottabad at 1AM (is a rare event).” — Sohaib Athar (@ReallyVirtual) May 1, 2011 This was approximately nine hours before the news hit the world. “There’s a plane in the Hudson. I’m on...
Define Your Social Media Marketing Strategy
Let us directly go to the intimidating numbers. Some of us are from a generation who witnessed the swift paradigm shift that internet and social media networks brought along; we struggled so hard to fit in, to be able to “be present online” all the time, that we...
How To Use Google Plus As Social Media Platform
A 2013 Searchmetrics study result showed that the growth rate of Google Plus shares was approximately 18.5% per month which was almost double that of Facebook (9.3%). With a slogan “Let’s meet here” who would have thought that Google Plus will be even beneficial for...
Diet Coca-Cola Built Brand Awareness Through Twitter Healthy Heart Contest
It is not often that we see a health institute and a soft drink collaborate to create a social awareness as cola and health does not really go hand in hand; they are rather poles apart. Colas are not healthy, period. Even though how a famous cola company created huge...
Faasos’s ‘Tweet To Order’ Campaign Helped Increase Sales
Placing orders for food were never so easy before Faasos, an Indian fast food chain, embraced Twitter as their online platform for ‘take-away’s. Started in 2003, Faasos provided the desi alternative to the young crowd of India in forms of freshly made wraps who were...
Understanding New Age Signs: Semiotics Of Social Media
You know, while researching on the above topic, really breaking my head to find out some appropriate ad campaigns to start with, and was founding myself going blank in my brain, which is what precisely happens when you try real hard for something, it came across and...
The Blair Witch Project: Pioneer In Online Film Marketing
Three unknown actors with great improvisational skill as leads, a 35-page rough script and only 8 days of shooting with a budget of $22,500 in hand—none of these could have guaranteed a successful film and yet The Blair Witch Project became one of the most successful...