Businesses constantly strive to create a website with high-quality content that attracts the right users. Thus, after putting in so much time and effort, the business needs to know how the users are engaged with the website. What is User Engagement? User engagement...
3 Strategies To Segment Your E-mail List
Segmentation works wonders for your e-mail campaigns. A lot of marketers are using segmentation to increase the effectiveness of their e-mail campaigns. Mailchimp has been measuring the stats of all their customers who use segmented campaigns and arrived at the...
Top 5 Tips To Structure Facebook Ad Campaign
In 2014, Facebook added Ad sets to their campaign structure to align itself with Googles Adwords. This additional layer between campaigns and ads helped us better organise, optimise and measure the ads performance. Below is a quick visualisation of the structure: Â To...
EA Sports Giferator Case study: Delivering smack talk in real-time
About Madden NFL 15 Madden NFL is an American Football video game series published by Electronics Arts. Madden NFL has been around since 1988Â and has sold over a 100 million copies over the years. EA releases a new version of the game annually and has always insisted...