It is very important that the marketers should be familiar with the social media platform that they intend to use for their business. Prior to start using any social media channel for a product promotion or brand building, one needs to ensure that a proper research...
Eureka Forbes Used Social Media Platform To Create Awareness About Air Purifiers
About Eureka Forbes Eureka Forbes is a joint venture between Aushim Gupta of Sharpoorji Pallonji & Company from India and Electrolux of Sweden. This company started its operation in 1982 and started selling domestic water purifiers to retails and institutional...
Nestlé KitKat Gained 25 Million Users On Twitter By Leveraging Social Media Marketing
About Nestlé KitKat KitKat, a chocolate-covered wafer biscuit bar confection, was originally created by Rowntree's of York, England. The product's earlier official title was "Rowntree's Chocolate Crisp" and it was renamed as"KitKat Chocolate Crisp" in 1937. KitKat...
Tata Nano Used Social Media Marketing To Gain 102% Hike In Organic Impressions In 1 Month
About Tata Nano Tata Nano, also known as a city car, is manufactured in India by Tata Motors. Tata Motors launched the world’s cheapest small car, Tata Nano, in the year 2009 with a price tag of 100,000 and designed to lure middle class people of India who ride two...
Bollywood Movie, Mary Kom Leveraged Social Media To Get A Reach Of More Than 6.5 Lakhs
About the Bollywood Movie, Mary Kom Mary Kom is a biopic film about Mary Kom, a well known female World Boxing Champion and Olympic bronze medalist This movie is produced by Sanjay Leela Bhansali and directed by Omung Kuma. This movie narrates the story of Mary Kom,...
NIIT Ltd. Used Social Media Marketing To Overachieve Website Visitors Target By 40%
About NIIT Limited NIIT Limited is a leading IT education and training institution based in Gurgaon, India. NIIT, established by Rajendra S. Pawar and Vijay K. Thadani in 1981, has training and educational centers in all major cities and towns in the Indian states and...
Van Heusen Leveraged Social Media Marketing To Ensure Brand Visibility Of 20 Million Users On Linkedin
About Van Heusen Van Heusen, a premium apparel brand for men, women and youth, is promoted by Madura Fashion & Lifestyle - one of fastest growing apparel companies in the retail sector in India. Van Heusen, the number one dress shirt brand in America, is India’s...
Allen Solly Used Social Media Marketing To Earn A Whopping 2194% ROI
About Allen Solly Allen Solly, launched in India in the year 1993, is a leading brand in the premium apparel segment. Allen Solly is the most innovative of the Madura Fashion & Lifestyle's brands in India. This brand has set the trend in the changing workplace...
Ixigo.com Used Social Media Marketing To Gain More Than 4 Lakh Visits Online
About Ixigo.com Ixigo.com is a fast growing travel search engine company based in Gurgaon, India. This company was founded by Aloke Bajpai and Rajnish Kumar with a leading travel portal company, MakeMyTrip.com and SAIF Partners as the principle investors in the...
Maybelline New York India Used Social Media Marketing To Achieve 2.1+ Million Fans On Facebook
About Maybelline New York India The Maybelline Company was founded by a Tom Lyle Williams in 1915. The company began production from its first plant in Chicago and produced Maybelline Cake Mascara in 1917- the first modern eye cosmetic for everyday use. The company...