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10 Must Know Retargeting Facts


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Retargeting is a crucial way to fetch back the interested user or customer that can bring back the traffic and business to your website. It is the latest buzzword that has created a stir in the digital marketing avenue today. Interestingly, some of the major brands spread across different parts of the world have invested huge bucks in retargeting to generate more traffic and generate better conversions.


Have you ever given a thought on investing in retargeting? If not, then it is time to give a serious thought if you wish to get back your lost visitor by effectively retargeting them.

retargeting worksw

  1. 25% of online buyers enjoy receiving behaviorally retargeted ads because they remind them of what they were looking at previously.
  2. Retargeting can be boost ad response up to 400%.
  3. Retargeted customers are 4x times more likely to convert than new customers.
  4. Consumer’s reactions to online ads show that 30% are positive, 11% negative and 59% neutral.
  5. Retargeted ads led to a +1046% increase in branded search.
  6. Web visitors who have been retargeted with display ads are 70% more likely to convert
  7. Websites see a 726% lift in site visitation after 4 weeks of retargeting exposure
  8. Retargeting can increase conversion rates by as high as 147%
  9. 72% of online shoppers are likely to abandon their carts before checking out. Without retargeting, only 8% of those customers return to complete their transaction.
  10. 67% of online advertisers are now using FBX exchange for retargetingretargeting_effective

Undoubtedly, you will notice and experience retargeting when you will exit Digital Vidya’s website? If you have already experienced retargeting sometime earlier, do share the same by dropping in the instance in the comments section.

Credit: Conversion Logix, Syndacast

Images Source: Google

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme.

Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now.

A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.

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