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10 Tips For Personal Branding Through SEM

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Just having a website on search engines is not just enough. As an individual brand you have to think beyond. You need to create your own brand presence for online visitors to recall your brand and make purchases. It’s important for any type of business to make their presence be felt to their visitors by managing their brands and online reputation. While dealing with customer queries brands need to be more cautious about their approach towards their customers since social networks have changed the way people voice their opinions. Now it has become a lot easier for brands to personally connect with individual customers. Most of the brand loyalties are created when a customer arrives at your landing page with relevant message and offers. Follow the advice for personal branding.

Vision Clarity: Clarify your long-term strategies; define what your business does. Example BMW’s vision is to provide premium products and services for individual mobility, it’s not just constraining itself of being just an automobile manufacturer. Strengthening your long-term vision and goals will be a competitive advantage and will allow you to think bigger as an individual brand.

Create your first impression: First impression always counts it is the most important aspect of building brand presence, make sure you are loyal and truthful as a brand. If you guarantee your customers by delivering products at the specified time, date and location make sure you deliver upon these promises and stick to your words. Your delivery value counts.

Consistency: Put together your message, content, keywords and most important landing page to deliver your first impression of your site, all the mentioned builds up your quality score. Keep your keywords and landing page relevant so that when a customer visits your site he/she shouldn’t get frustrated when your landing page is irrelevant to their keywords, they should act and not ignore your page. Irrelevant keywords are the quickest way to ruin your first impression.

Build Trust: Trust is the key to every relationship. Just as you are asking consumers to buy your products and services, the same way they expect you to be truthful with your ad message. Example: Your advertisement says buy 2 get 1 free; it implies that customers are expecting to see this offer on your landing page to make immediate purchases; on your part it is essential for you to deliver your promise. This builds trust between you and the user.

Satisfactory Feedback: It is crucial to build brand loyalty by listening to your consumers. Understanding your customers and listening to them will increase your site’s click through rates (CTR). Always reply with a positive and satisfactory answer even when you’re dealing with a frustrated customer. Find creative ways to deal with your customers.

Stay active on networking sites: Sites like Facebook, Twitter, LinkedIn and Google+ rank extremely well in the search engine result pages. Stay active on social pages by posting the right contents. Link your website to your social pages, your brand’s social profiles should be able to rank on the search engine result pages. Make sure you interact with your audience and not just post monetized contents on social networking sites.

Online reputation management: Reputation management helps to improve your personal brand, deal with negative reviews and get online exposure. There are a number of online reputation tools to manage your site, a few of them are Google Alerts, Trackur, Brandseye, Attentio, Sentiment metrics, Mention, Visible, Reputation defender, these tools will help you to manage your keywords, remove blemishes from your online presence, keeps you informed when somebody mentions your brand or target keywords, track your popularity, what is being said about you and much more.

Use both organic and inorganic search: The more times a brand is displayed, more frequently you’ll have visitors coming to your page. Keep your keywords relevant to what consumers are searching for. Choose niche keywords for both the campaigns. Have an overall online presence. Monitor your pages and analyze your bounce rates.

Customer relationship Management (CRM): Spend time on your social networking sites. Interact with your online customers and keep them engaged. Share your knowledge and information with them.  Don’t just reduce your words to text, post images, infographics and videos. Share your brand’s achievements, join groups and events. Promote yourself and be careful in what you say. Whatever you post should reinforce your brand tomorrow.

Better customer service: Reach out to a wider audience geographically. After an order has been made and delivered don’t forget to appreciate the consumer for making purchases. On Facebook you can choose your fan of the week and send the person a small goody. Take some time and think of creative ideas to keep your customers coming to your page and feeling satisfied.

Follow these simple advices and improve your overall personal branding through search engine marketing.

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  • There are 2 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      Hi Smita,
      Would you kindly give some examples? On
      (i) “Choose niche keywords for both the campaigns’
      (ii) “Have an overall online presence”
      (iii) “Whatever you post should reinforce your brand tomorrow”

    • 5 years ago

      Smita   /   Reply

      Hi Dr. Indrajit. Thank you for reading my article.
      i) Niche keywords example would be, suppose you have typed in the search bar “Digital marketing courses” with it you will also see “Digital Marketing Jobs”, “Digital marketing Companies”, “Digital Marketing News” and many other keywords. These are niche keywords that are targeted for students or whosoever wants to learn digital marketing. As an XYZ company you will focus on generating such keywords.
      ii) Having an online marketing presence means being active on every social networking sites such as Facebook, Google+, LinkedIn, Twitter, Pinterest, blogs and forums such as Reddit, StumbleUpon, Quora. As a brand you need to be active and engaging on these networking platforms to get exposure.
      iii) The last point to reinforce your brand means like the way Digital Vidya posts free webinars, even after a year you can come back to the Digital Vidya site and view the webinar and learn from their teachings. This means it is reliable and accessible at anytime and anywhere. Or if you are buying an iPhone online and the advertisement says 16MB free memory card, life long battery use and 2 years guarantee, and after two years you will find out that the iPhone is as new as you bought it, then for your next purchase for a Tablet you might again visit the same site. As a customer, you realize that the advertisement that had been posted on a blog or a social site has stuck to their word after which you might leave a comment.

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