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2 Opposite SEM Tips To Design A Great Ad Copy

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No matter how big or small a business you are, you need to include smart PPC tricks to gain an edge over your competitors. To beat the competition, it is essential that you design a PPC strategy very carefully and then make a monetary invest in it. Here are 2 PPC tips that will surely help you achieve your business goals.

1. Know Your Audience Patiently

Invest some quality time in knowing who your audience is. This refers to finding out the right set of people who would likely be more interested in your products or services and also have the potential of buying the same. Knowing your right audience definitely helps you design a good ad copy. You can then include the right keywords in your ad copy and design it in a way that it clearly and quickly communicates what the reader wants to know.

For example- If a person wants to know about email marketing course in Dwarka. There is a high probability that he will type in ‘email marketing course dwarka’. Hence, your PPC ad must include this phrase in addition to other relevant information such as price, free offers if any ad other unique features of your business policies or products/services.

2. A/B Testing

Do not shy away from experimenting again and again with a different set of manipulations. In A/B testing, you are called to change only a single parameter and then observe the changes in the results for the otherwise same thing.

For example – Your PPC ad showed that you are offering a product worth Rs. 500 having 4 qualities viz. a, b, c and d. Let us mark this ad copy as ‘A’. Now you make a small modification highlighting 3 same qualities i.e. a, b and c but one different quality say z. You launch these 2 ads either simultaneously or at different time and observe the audience’s behaviour.

These are 2 important PPC tips that will surely come in handy for you. Just start using these tips now!

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  • There is 1 comment

    • 5 years ago

      Indrajit Goswami   /   Reply

      The example at point one is excellent. But the second point’s example is not clear.

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