Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

2 Simple Tips To Design A Robust SMM Strategy

Rate this post

15 Social Media Marketing Tips To Invite More Customers To Your RestaurantSocial Media is a two way communication between the organisation and its prospects rather than being  a one way talking as is the case with traditional marketing -in advertisements, pamphlets, bill boards etc. Because of its inherit different nature from the traditional marketing methods, social media marketing strategies have to take into account a lot many things about the prospects than is the case in traditional marketing.

First take a look at what all can be termed as social media

  • Social Networking Sites: Facebook being the largest of the social networking sites
  • Microblogging / Blogging Sites: Twitter being most famous
  • Photo Sharing Sites: Flickr is one among them
  • Video sharing sites: YouTube is the most prominent
  • Social Bookmarking Sites: Stumbleupon is popular here
  • Location Based Service Website: Yelp is a leader in this field

Before entering into social media marketing the businesses must be clear about the following things:

  • What is it that the organisation would like to accomplish through social media?
  • What is it in the product or the service that people would like to discuss and share about in the social media?
  • What is the current business model and how is social media going to complement it or supplement it?
  • What are the latest available technologies that fit into the business objective

Here are two tips to draft and plan a robust and beneficial Social Media Marketing Strategy:


images (8)1. Community Analysis

“If you don’t know who your  website visitors are, Are you really selling?” aptly describes the importance of knowing your audience. Potential customers continue to make purchase decisions based on predictable triggers. It is for this reason that the organisation needs to make an in-depth analysis into who are the primary audience, who are the secondary audience and take steps accordingly. Primary audience consists of people who are clear of what they want and therefore represents the people are the real buyers. Some might shop spontaneous, some might be methodological while some might be competitive. Strategies have to be designed to cater to all of them. Secondary audience involves people who need to be made aware that they shall need the organisation’s product or service.It is here that the organisation’s need to do some hard work. Analyze potential customers buying patterns, their online behaviour and how is that they engage with fellow customers, what brands they are currently using so on and so forth. Thus community analysis is the basic foundation upon which the entire social media strategy rests.

Social-Media2. Social  Engagement Plan

Social Media Marketing success solely depends on social media engagement. First the organisation needs to decide upon the channels of communication with the audience. By channels we mean the different types of social media presence that an organisation may choose. The channels have to be in harmony with the needs and objectives of the brand as well as the audience. The organisation has to also figure it out if it has the resources to continue and maintain its presence on the channels it choose for itself. Social Engagement is like building relationships, it needs constant nurturing and watering of resources. One method of engagement could be campaigns. The organisation then needs to determine how the campaign would start, what is going to be it’s social spread, and how easy is it going to be, what shall be its short term benefits and hoe is it going to help in the long run. Is the campaign supported by other marketing channels or it is supporting the other channels. The marketers also need to keep in mind the product the product differentiation of their products from their competitors and the marketing efforts should enforce those differences.The objective is to strengthen community and customer relationships  and turn conversations into leads and leads into customers.

Source: Google Images

  • social-media-training

  • Your Comment

    Your email address will not be published.