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2 SMM Tips For The Ambitious Businesses To Grow Rapidly

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Social media marketing is no longer a buzz word in the market but there are many aspects of the same that are still posing a great challenge for the companies today. Every business wants to succeed with its social media campaigns online but only few of them are able to realize their dream. Why is it so? What is the reason behind this failure which often goes unnoticed and hence unaddressed? Here are 2 social media marketing tips that will be helpful for the businesses that are ambitious about their growth this year.

1. Focus on better customer experience

Yes! This is your task for the year 2014. Social media being in its full swing as a marketing platform, you must focus your attention on the consumer behavior online. Various studies have shown that the customers prefer social media to share their good or bad experiences about your product(s) or service(s). In case of a grievance that they bring out in open on any of the social networking sites, there are chances for you to grab the golden opportunity to answer the same and win the trust of your customer again. This must be done really quickly.

If a business thinks that it is taking social media seriously but still not able to meet its marketing goals, then this might be a reason for the same. Be social with your customers, fans, leads and followers online for the grand success in the near future.

2. Strategy before technology

Investing in technology is indispensable but investing wisely is even more. Many businesses are struggling to find a solution to the problem of not finding themselves in a position of gauging their ROI from the social media campaigns. There are myriad types of analytics and the tools that are available with the businesses but how to utilize them adequately is the main concern. If you are also one of those pressing your head to find the solution for this problem, then, you first need to have a sound strategy incorporating your goals and aspirations from the social media and then choosing the best technology that will help you fix the problem.

  • social-media-training

  • There are 3 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      Do you think all analytics and statistical data can solve customers’ problems on social media? If we are really taking care of customer behaviour online, then what else we need to do? Don’t you think, just qualitative engagement alone can answer the question?

    • 5 years ago

      Vikalp Bharti   /   Reply

      Short and cohesive. Well written for a impatient reader like me. I believe the second point could have been titled as ‘Importance of Analytics’ or of that sorts. Do you agree?

    • 5 years ago

      Altaf@Ahmedabad Webdesign   /   Reply

      Such a beautifully explanation in these two points and both are very important.Thanks for this valuable Post.

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