Cheat Sheet For Social Media Image Sizes

by | Mar 1, 2019 | Social Media Marketing

8 Min Read. |

Want to enhance your social media presence by using the correct social media banners and standing out in the crowd?

Well, here in this post, we have shared updated social media image sizes and guidelines so that it becomes pretty convenient for you to create your social media banners.

“Social Media is a virtual place on the web where online communities meet and create content about their preference, thoughts, interest in the form of text, images and videos”.

Here are Some Prominent Examples of Social Media:-

(i) Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

(ii) Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.

(iii) Google+ is Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”

(iv) LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

(v) Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, “Redditors,” submit content which is then voted upon by other members.

(vi) Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual.

Social Media Banner

Social Media Cheat Sheet

Does Social Media Banner Sizes Matter?

Yes, correct social media image Size matters a lot for the following reasons:-

(i) If you want your social media images to make an impact.

(ii) If you don’t want your images looking fuzzy or being cut off.

(iii) Images that represent your brand throughout a social network (profile photos, logos, cover photos and banners) should be sized appropriately so you always make a good first impression when people encounter your brand.

(iv) Images that you use in a social media ad or sponsored update should be sized appropriately so you make a great impression with paid media.

(v) Your social media image sizes need to be the correct for each social channel to maintain their proportion and clarity.

Social networks change the dimensions and formats of social media banner sizes frequently, and it can be difficult to stay updated with what is what. As you start to plan out your social media banners & campaigns for 2019, it’s imperative that you optimize your personal and business’ social media profiles with the right social media banner sizes if you want to stand out from the crowd.

In the last few years, Social Media has reached the next level when marketing and advertising are considered. The impact of social media has increased in a positive manner.

In this article, I’ll share the official dimensions recommended for images for social media banners on the top social networks.

1. Facebook Image Guidelines

Social Media Banner

Facebook Images Guidelines

A) Profile Image Guidelines

This will be a photo representing you or your brand on Facebook. It will appear when you post to other walls, comment on posts or when you are searched with Facebook search option

(i) Must be at least 180 * 180 pixels.

(ii) The photo will appear on page 170*170 pixels.

(iii) Photo thumbnail will appear throughout Facebook at 32*32 pixels.

B) Cover Photo Image Guidelines

(i) Appear on the page at 820 * 312 pixels.

(ii) Anything less will be stretched.

(iii) The minimum size of 400 * 150 Pixels.

(iv) For best results, upload an RGB JPG file less than 100 KB.

(v) Images with a logo or text may be best as a PNG file.

C) Shared Images Guidelines

(i) Recommended upload size of 1200*630 pixels.

(ii) Will appear in feed at a max width of 470 pixels.

(iii) Will appear on a page with a max width of 504 pixels.

D) Shared link Image Guidelines

(i) Recommended upload size of 1200*628 pixels.

(ii) Square photo: Min 154*154 in the feed.

(iii) Square photo: Min 116*116 on the page.

(iv) Rectangular photo: Min 470*246 in the feed.

(v) Rectangular photo: Min 484*252 on the page.

E) Event Image Guidelines

(i) Recommended upload size of 1920*1080 pixels.

(ii) Minimum dimensions: 470*174 pixels.

(iii) Shows in the feed: 470*174.

F) Business Page Profile Guidelines

(i) Recommended upload size of 180*180 pixels.

(ii) Appears on Desktop Page: 170*170 pixels.

(iii) Appears on Smartphones: 128*128 pixels.

(iv) Appears on most feature phones: 36*36.

(v) Photo thumbnail will appear on Facebook: 32*32.

(vi) Business Page images will be cropped to fit a square.

2. LinkedIn Image Guidelines

Social Media Banner

LinkedIn Images Guidelines

A) Profile Image Guidelines

(i) Recommended between 400*400 & 20,000*20,000 pixels.

(ii) Minimum 200*200 pixels.

(iii) 10Mb maximum file size JPG, GIF or PNG files only.

B) Personal Background Image Guidelines

(i) Recommended size is 1584*396 pixels.

C) Brand/Company Page Background Image Guidelines

(i) Recommended size: 1536*768 pixels.

(ii) Minimum size: 1192*220 pixels.

(iii) Maximum size 4 MB.

(iv) Appears as 1400*425 pixel.

(v) Image types include PNG, JPG or GIF.

D) Standard Logo Image Guidelines

(i) Recommended size: 300*300 pixels.

(ii) The maximum size of 4 MB (Square Layout).

(iii) Image types include PNG, JPG or GIF.

E) Hero Image Guidelines

(i) Recommended size: 1128*376 pixels.

(ii) Maximum size 2 MB.

(iii) Landscape Layout: PNG, JPG or GIF.

F) Square Logo Image Guidelines

(i) Recommended size: 60*60 pixels.

(ii) Maximum size 2 MB.

(iii) Image Layout: PNG, JPG or GIF.

G) Square Logo Image Guidelines

(i) Recommended size: 60*60 pixels.

(ii) Maximum size 2 MB.

(iii) Image Layout: PNG, JPG or GIF.

H) Business Banner Image Guidelines

(i) Recommended size: 646*220 pixels.

(ii) Maximum size 2 MB.

(iii) Image Layout: PNG, JPG or GIF.

3. YouTube Image Guidelines

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one.

Social Media Banner

YouTube Images Guidelines

A) Channel Profile Image Guidelines

(i) Recommended size: 800*800 pixels.

(ii) Displays as 98*98 pixels.

(iii) Image types: JPG, GIF, BMP or PNG.

B) Channel Cover Photo Image Guidelines

(i) Tablet display:-1855*423.

(ii) Mobile display:-1546*423.

(iii) TV display:-2560*1440.

(iv) Desktop:-2560*423.

C) Video Uploads Guidelines

(i) Video must maintain a 16:9 aspect ratio.

(ii) In order to qualify as full HD, your dimension must be least 1280*720 pixels.

4. Twitter Image Guidelines

Social Media Banner

Twitter Images Guidelines

A) Header Photo Guidelines

(i) Recommended 1500*500 pixels.

(ii) The maximum file size of 10 MB.

(iii) JPG, PNG or GIF image format.

B) In-Stream Image Guidelines

(i) Min to appear expanded 440*220 pixels.

(ii) Max to appear expanded 1024*512 pixels.

(iii) Appears in stream collapsed at 500* 253 pixels.

(iv) Max file size of 5 MB for photos and 3 MB for animated GIF’s.

C) Profile Photo Guidelines

(i) Square image-recommended 400*400 pixels.

(ii) Maximum file size 100KB.

(iii) JPG, GIF or PNG format only.

5. Google+ Image Guidelines

Social Media Banners

Google+ Images Guidelines

A) Profile Image Guidelines

You upload your image in a square format and then going render it into your page as a circle, so make sure you choose a photo doesn’t cut out your best side.

(i) Minimum 120*120 pixels.

(ii) Recommended 250*250 pixels.

(iii) JPG, GIF or PNG format only.

 B) Cover Image Guidelines

The Google+ cover image is the biggest photo on your page, so choose your photo wisely. It’s a great opportunity for you to showcase a product or service your brand offers.

(i) Recommended 1080*608.

(ii) Minimum 480* 270 pixels.

(iii) Maximum 2120* 1192 pixels.

C) Shared Image Guidelines

(i) Recommended image size: 497*373.

(ii) Appears in home screen and on the page at a width of 426 pixels.

(iii) Minimum width of 497 pixels.

(iv) Maximum Upload 2048*2048 pixels.

(v) Shared Link -150*150 (thumbnail).

D) Shared Video Image Guidelines

(i) Shows in the feed & on the page as 497*278 pixels.

6. Instagram Image Guidelines

Social Media Banners

Instagram Image Guidelines

A) Profile Image Guidelines

(i) Recommended size: 110*110 pixels.

(ii) Appear on your home page at 110*110 pixels.

(iii) Square photo. Ensure to maintain an aspect ratio of 1:1.

B) Photo Thumbnails Image Guidelines

(i) Recommended size: 161*161 pixels.

(ii) Appear on your page at 161*161 pixels.

(iii) Square photo. Ensure to maintain an aspect ratio of 1:1.

C) Photo Size Image Guidelines

(i) Recommended size: 1080*1080 pixels.

(ii) Photos are scaled down to 612*612 pixels.

(iii) Appear in feed at 510*510 pixels.

(iv) Smaller featured header images appear as 204*204 pixels.

(v) Larger featured header images appear as 409*409 pixels.

D) Photo Stories Image Guidelines

(i) Recommended size: 1080*1920 pixels.

(ii) Minimum resolution: 600*1087.

(iii) Aspect ratio: 9:16.

(iv) Max title size is 4GB.

Final Thoughts

So these were the social media banner dimensions and guidelines for some of the popular social media networks. If you are looking forward to connecting and engaging with your audience in a better way, create high-quality & creative social media banners that grab the attention of your audience in the very first shot.

Gone were the days when social media was only used for interaction purpose. Now, with the evolution of digital marketing, social media has become another valuable platform that has the potential of growing your business. To understand Social Media Marketing completely, enroll in our Social Media Certification Course.

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