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25 Fascinating Social Media Facts & Statistics You Should Know

25 Fascinating Social Media Facts & Statistics You Should Know

There are no two ways about the fact that social media is the root of modern marketing. Social media is evolving and growing at such a fast pace that its reach is immense. In the present day world, anything to everything en-routes via social media In such a situation, where everyone is leveraging social media marketing, do you wish to know the avenues where social media is expanding and heading towards? Do you wish to know the avenues such as Facebook likes, tweets on Twitter, Google+ feeds, LinkedIn  notifications and the like, where social media marketing will lead you to? Do these numbers matter to you? If yes, then won’t it be amazing to know about some of the astonishing facts pertaining to social media? But before that, let’s have a look at the social media web demographics based on which the statistical figures have been reflected:

  • 72% of all internet users are now active on social media
  • 18-29 year olds have an 89% usage
  • 72% of the social media users belong to the age group of 30-49 years
  • 60 percent of 50 to 60 year olds are active on social media
  • In the 65 plus bracket, 43% are using social media
  • Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
  • 71% of users access social media from a mobile device

Enumerated below are the 25 fascinating social media facts and statistics you should know:

Social Media Marketing Facts:

  1. Marketers will spend $8.3 billion on social media advertising in 2015.
  2. “Interesting content” is one of the top three reasons people follow brands on social media.
  3. 87% of B2B marketers use social media to distribute content.
  4. 17% of marketers plan to increase podcasting efforts this year.
  5. Social media marketing budgets are projected to double over the next five years.
  6. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.
  7. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.
  8. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter.
  9. This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion visits per month compared to Facebook’s 809 million.
  10. 85% of B2B buyers believe companies should present information via social networks.

Mentioned below are categorized facts and statistical figures about several dominating social media platforms:

Facebook Marketing Facts and Stats:

  1. There are now over 1.15 billion Facebook users.
  2. One million web pages are accessed using the “Login with Facebook”  feature.
  3. 23 percent of Facebook users login at least 5 times per day.
  4. 70% of marketers used Facebook to gain new customers.

LinkedIn Marketing Facts and Stats:

  1. 45% of B2B marketers have gained a customer through LinkedIn.
  2. LinkedIn is adding, on average, two members per second.
  3. Only 20% of LinkedIn users are under the age of 30.

Twitter Marketing Facts and Stats:

  1. 34% of marketers use Twitter to successfully generate leads.
  2. B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.
  3. Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. Google is #3.
  4. Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher.
  5. Twitter now has over 550 million registered users, and 215 million active monthly users.

Google+ Marketing Facts and Stats:

  1. 18% of marketers plan to increase efforts on Google+ this year.
  2. There are now over 1 billion Google+ accounts, and that figure is growing 33% per year.
  3. Google+ has 359 million monthly active users.

So, it is imperative to have knowledge of all these critical aspects so as to leverage the right social media platform aptly and hit the nail on the head.

Social Media is amazing, but mastering it might be taxing. To learn about using Social Media to your advantage, enroll in our Social Media Certification Course.

Credit: Business2Community, Jeffbullas

Image source: Google

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