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3 Awesome Tricks of Google Analytics On Mobile Stats, In page Analytics And Site Content

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Google analytics provides three beautiful tools to analyse the behavior of traffic from mobiles, performance of each page of your website and to identify what content of your website brings more traffic. Mobile Stats,  In page analytics and Site content are these tools which we will discuss.

Mobile Stats

A considerable part of traffic comes from mobiles and the percentage of the same in growing. So it is necessary to analyse the traffic and interaction to the website through mobile, so that the web pages can be optimised for mobiles. Mobile Stats help you to identify the pattern of traffic to your website. How can we get the data of mobile traffic from Google Analytics?

In the profile page go to Audience tab and click on mobile. Click on overview to get data like this.


We can compare the behavior of traffic from mobile with that from desktop. The percentage of new sessions, number of new users, bounce rate, Average sessions duration etc can be analysed. In this case the traffic from the mobile is feeble. Only 1.71% of traffic comes through website. The bounce rate (Number of visitors that leave the page after visiting the first page)

The website can be optimized for mobiles, depending on the percentage of visitors and the bounce rate.

Another advantage of this tool is that we can segregate the data from various mobile devices like Apple, Samsung etc.

That is we can know which visitor is using which metrics to access your website.

In-Page Analytics

In page analytics helps in identifying the performing and non performing pages of your website. We can now know, how many people are entering and exiting a particular page with this tool. It gives the summary of the traffic source and the performance of a particular page. The link click information, goal values and conversions can be seen with In-Page Analytics.

In the profile page in Google analytics, we can find In Page Analytics under the menu Behaviour.


The report gives the bounce rate for a particular page and the exit rate of visitors. The objectives with which a user visits a page are different. In case of blog it’s the content that people look for and for an e commerce site it’s the product that the user is interested in. Depending on the behaviour of user towards a particular page, we can analyse the performance of that particular page. Accordingly the content of the every page can be optimised. In page analytics gives the freedom on how the data is displayed with Show bubbles and Show colour option.

This is a great tool to know the source of traffic to a particular page.

Site Content

Site content gives you insight on how a particular content in pages bring more interaction with the user.

Every page that has been visited is shown here. The average time spent by a visitor on a particular web page and the content that kept the visitor on site can be identified using this Google Analytics tool. Knowing this pattern we can  optimize our content.

In the profile page go to Behavior and select Site Content to get the data as shown

site content

Site Content has the following options

  • All pages
  • Content drilldown
  • Landing pages
  • Exit pages

All pages gives the details like page views, the number of times visitor entered through a specific page, bounce rate etc

Content drilldown reports the different sections of website based on the content. It helps to view the content by drilling down the folders as per the architecture of the website.

Landing pages reports show from which page a visitor enters the website. There can be various landing pages and the pattern of each landing page can be identified. The performance of each landing page can be examined. Also the source form which the visitor entered the landing page, the conversion rate from each landing page etc can be known with this option.

Exit Page  is the last page accessed by a visitor. Exit page analysis gives number of times visitors exited the site from a specified page. The pages with highest exit rate are listed first. This shows the rate of outflow from the website. But the high rate of exit page cannot be directly linked with the conversion rate. If the exit page is a thank you page, for example, then that can be considered as conversion. Exit page analysis is a good way to highlight areas that need more focus on why user exits a particular page. An exit can be because of poor user interface, or because user goes for more reviews before getting converted.

The reports we get from these three tools can be of great use in taking our website to new heights.

  • web-analytics

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