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3 Crucial Elements Of Content Marketing

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Content-is-king-02The term ‘Content’ has been crowned as the ‘King’ for not only one but for all the domains, be it the offline platform or the online media. Words when used precisely at the right time, for the right set of audience, turns out to be strategically correct. Content marketing is a crucial aspect that needs to be taken into consideration looking at the popularity and cruciality level of this element. Content plays like a catalyst for either making or breaking the situation.

Do Proper Keyword Researchkeyword-research

It is extremely important to understand the relevance of keywords used in the content. Utmost efforts and time must be invested in searching for the right keywords so that the content turns out to be SEO friendly as well as high-ranking in terms of generating results. so, search for a create a list of relevant keywords that are result-oriented as well as important from SEO point of view.


There are no two ways about the fact that content is the inevitable part of Search Engine Optimization (SEO) and that utmost emphasis must be given to what kind of content, when and to whom it should be shared for better SEO rankings as compared to that of the content generated by contemporary websites. Content also comes in the form of infographics as well the videos that carry rich content, these two are the critical aspects that need to be taken into consideration. Also, the length of content in a single blog or article should range somewhere between 1,000-1,500 words, however not at the cost of hampering the essence of the content in the blog post.

Headlines or captions used are yet another area to be paid heed to, so that the readers are lured to that part of the content and the purpose of creating the content is met.


Content Distributioncontent-diff

Merely creating the content will not suffice the purpose, it is essential to use the right platform as per the requirements so as to put that content to the ultimate readers. This is the concept of content distribution. Some of the most common ways fo distributing the content are:

  • Publishing the content via blogs and sending subscription mails
  • Creating interesting newsletters
  • Spreading a word via the social media marketing channels viz. Facebook, Twitter, LinkedIn, Google+, Pinterest etc.
  • Making video ads and displaying them on several channels etc.

The list indeed is endless, but the only point of considering is that which platform are you are leveraging upon to put forth the information to the readers who are seeking it at that point of time.

Do share your learnings and spread a word via the right set of content created for the readers.

Image Credits: ruadigital, jsas, frankgruber

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • Digital-Marketing

  • There is 1 comment

    • 4 years ago

      Shital Kalamkar   /   Reply

      No doubt content is the king. Your content reflects your image. So it is very important to create quality and relevant content consistently yo maintain online reputation.

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