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3 Google Analytics Tricks That Will Put You On The Success Path

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Analytics, as the word indicates, is all about analysing data. Web Analytical tools are used by millions of people for various analysis related to their websites, pages, advertisements and many other aspects related to the digital media. It enables the user to measure various online activities accurately which in turn helps in making important decisions.

Google Analytics is the most popular analytical tool available in the market. Many a times, it is very shocking to know that people using Google Analytics are not really aware of various powerful features within it. Users restrict themselves to generate reports to track the traffic, number of visits, number of clicks and other basic information. Google Analytics is capable of much more. Exploring various Google Analytics features should be the core objective of any business to make better use of this tool.

Following are the three important Google Analytics Tricks that can be of great help to its users:

1. Set Up Goals:

Setting up goals is an important step while using an analytical tool. In order to set up a goal, the user must first understand the objective of the business. Basic purpose of the website and the requirements of the target audience is required to be understood. Once the objectives are clear, the next stage is to identify various parts on the website which the user would want the visitor to click upon and take action. Setting up goals will depend a lot on this analysis.

There are various aspects that can be taken into consideration while setting goals. For example, if a user is running an e-commerce website, then an e-commerce tracking system will be installed and product conversion rate can be monitored. Similarly, user can setup a goal to measure the number of engaged audience spending more than a minute on the website, number of readers visiting more than two pages, identify the ads that are performing better than others, number of people who have subscribed to the service or product, their behaviour towards the subscription process etc.

Goals help users to get a complete picture of conversion rates, various sources of traffic, find the sources that are more effective, advertisements that are generating more traffic to the website and so on.

Objectives vary from business to business. As a marketer, one cannot borrow ideas from other websites but ultimately understanding the business is more important. As the objectives vary the goals vary too. So, user should be very careful while setting up various goals in Google Analytics or else the data generated will not give the accurate value.

2. Site Speed:

The second trick that businesses often ignore is the speed with which the website loads. This is called load time of a website. People are not online to waste their precious time waiting for a page to load. There are numerous service providers available and readers will choose the better ones.

When readers move on to another site, it will result in reduction in traffic rate and subsequently the business. In order to avoid this situation, Google Analytics has an interesting feature to monitor the loading speed of the website. It not only measures the speed of the whole website but also lets the user know the loading speed of each and every page on the website.

Reports generated by Google Analytics will help the user to identify the pages that require attention. The report also helps the user with details to increase the speed of various pages on the website.

When the load time of a website is improved, automatically the surfing experience will improve which will in turn improve the traffic to the website. Improved surfing experience will help the website to improve its ranking.

Reports generated under this feature will also allow the user to see page views, average page load time, bounce rate, number of visitors etc.

This feature also has a ‘Performance’ tab under it which helps the user to see buckets of various page load time using which average load time of each page can be visualised.

‘Map Overlay’ is one another feature which determines the load time of website in various countries or different territories.

With all these reports at their disposal, the users can improve the speed of their website by making few modifications. They may remove unnecessary cluttering of images, videos, lengthy contents, heavy banners etc. It is advised to keep the website simple and elegant so that visitors can easily navigate.

3. Track Events:

The third important trick of Google Analytics is to Track Events. When visitors enter a website, they may browse through various sections and leave the page without taking any action. To the contrary, there may be many who would be really interested in knowing about the product or service offered by the website. These interested lot take definitive actions on the website like registering, filling forms, downloading pdf files etc. As a marketer, one should be able to keep a track of all these actions taking place on the website.

Google Analytics helps in keeping track of all these events by generating a report which will indicate details like number of people who have downloaded certain file, number of people clicking on certain advertisement, number of people signing up on the website, number of people filling out forms, number of people accessing videos, whether the video is being seen fully, any type of error message etc.

These details are very important to uplift the overall image of a website. The Event Tracking feature has four important parts and they are as follows:

  1. Category: The user can specify the category in the code which needs to be tracked.
  2. Action: Action in the coding part is included to identify various actions taken by the visitors on the website like clicking on certain tab, playing videos etc.
  3. Label: This indicates the event type which is required to be tracked.
  4. Value: This indicates the value given to each of the events while setting up a Goal.

Once the code is framed and it is integrated in the analytical tool, the user can track all the events happening on the website.

Google Analytics have many hidden features which the user should fish out. Exploring and experimenting with various features of Google Analytics will help the user to understand their business and take it on a success path.

  • web-analytics

  • There is 1 comment

    • 4 years ago

      Pratik Ahuja   /   Reply

      Analytics is always the most important aspect of any campaign to gauge the performance on the investment made! All these tips shall give a better direction to your campaign.

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