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3 Smart Google Analytics Tricks That Make Your Web Analytics A Huge Sucess

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Web Analytics is a tough and meaningless exercise if you do not do it in the right manner. But you may wonder about, what is the definition of ‘right manner’? If that is the case, then here is good news for you in the form of this blog. The next few paragraphs contain the answer to your question and you will be glad that you spared few minutes from your busy schedule to read them out.

You must understand that Web Analytics is not about just collecting data and reporting it in various forms such as bar graphs, pie chart and others. This domain of digital marketing has emerged as an indispensable tool for the businesses today as it helps in keeping a track of the web traffic on their websites. This data can then be analysed for making the right kind of manipulations and improvements for the business growth.

Here are 3 result-oriented tips for the same that you can use to experience the difference in the way Google Analytics produce the results for you:

1. Invest In Learning The Basics

This first step calls for active and continuous learning about Web Analytics. If you expect it to work for you, then, you must invest quality time in ensuring that you have acquired sufficient knowledge about the same. It is not just enough to have a rough idea of its working but is necessary to understand the meaning and working of the basic terms/features such as bounce rate, exit rate, types of conversions, screen and metrics.

2. Activate Alerts For Valuable Information

Alerts are an easy way to make useful and important information come handy to you. How? This is pretty easy! You just need to activate an alert via 4 easy steps. Go to ‘Admin’ page and select ‘Assets’. Then choose ‘Custom Alerts’ and finally click on ‘Create New Alert’.  You have created a Custom Alert now.

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Take a look at the below picture to understand how to set up an alert and use it for multiple profiles.  On the Custom Alert page, you need to select the options according to your requirements in the ‘Edit an Alert’ and ‘Alert Conditions’ section to activate emails or messages.

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3. Be Updated About The Latest Features In The Market

Google keeps coming-up with new features from time to time and you need to keep a track of them all. Recently, for example, it came up with a feature named MCF i.e. Multi Channel Funnels. This tab actually helps you to obtain the information about the different channels such as organic, social media and PPC Campaigns that you use to attract the web traffic. You can then analyse the data to reach interesting conclusions only to draw the right lessons and improving your business arena.

Nothing is useful if you do not know how to use it correctly and nothing is useless for it is there for a purpose. Hence, alter your approach towards Web Analytics and see the good results soon.

  • web-analytics

  • There are 2 comments

    • 5 years ago

      Nikhita Reddy   /   Reply

      Great google analytics tips are explained.The 3 steps illustrated were easy and prooved really effective.One must implement these steps in their business to boost their web analytics.

    • 5 years ago

      Indrajit Goswami   /   Reply

      The second ‘infographic’ / screenshot is not readable.

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