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3 Web Analytics Tips That Will Save You From A Huge Crash

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Web Analytics exercise is performed by every smart business but the way the results are interpreted and utilised for business advancement vary to a great extent. This blog discusses 3 web analytic tips that must be followed to save the business from a huge downfall.

1. Locate Visitors Geographically and Demographically

downloadIt is essential that you locate the geographical location of visitors and understand their behavior patterns. The geographic location and the demographic factors like age and gender play a key role in governing the buying patterns of the buyers. One should think about the things which excite people for buying your products or services or move on. Pay close attention to the conversion funnel to address the problem of increased bounce  and exit rate. Employ different marketing strategies for different geographical locations and the demographic factors by modifying the original one accordingly.

2. Know Where Visitors Land 

Pay attention to the landing page metrics as this is one of the most important one amongst its fellow from where they start experiencing the Website. Hence, it calls for the content, images, forms, or CTAs to be in perfect shape so as to reduce the bounce rate as well the exit rate.

3. Know the Exact Needs of  Customers 

The more accurate is the assessment about needs of the customers, the more one will be able to increase the sales in an effortless manner. Use Web analytics to understand the performance of the used keywords and make amendments accordingly to generate traffic through a more refined search.

The data obtained by the Web analytics software speaks about several relevant factors. Hence, do not underestimate the importance of any piece of information obtained in the form of metrics and utilise it optimally to make the necessary changes to boost up the sales.

  • web-analytics

  • There is 1 comment

    • 5 years ago

      samanta   /   Reply

      Nice article

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