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3 Web Analytics Tips To Use The Google Analytics Better

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In this post, one will learn about Web Analytics and actionable points that can be taken immediately. You have to take a deep trip to your websites traffic, down falls, peak movements in short all of its history. So let’s go through 3 things on a cover and understand their meaning:

1. Page Per Visits

It is nothing but an average number of pages a user browse within 30 minutes shuffling between pages.But the average length of visits is something different,which means the actual time a user spends on a site.

2. Page Views & Bounce Rate

Page views refers to how many pages all visitors are looking at. It’s the  number of total pages visitors’ visits on any site. Bounce rate is how quickly someone leaves any site. So, a high bounce rate depicts that they clicked into your site either from search result or referring referred link and then bounce back immediately. The viits or page views should be high.  It varies in the case of page views. For example,  they are less page views for Ecommerce Websites specially. If the focus is on the content of the Website , page visits are ought to be high. Similarly, in the case of bounce rate; a primarily content -based Website the bounce rate is low because it holds people for a longer time. One should always keep a track on these two parameters into dashboard report.

3. Apply Filter & Standard Reporting

Let’s go on how to filter out website’s traffic, in a new version of google analytics, click on the icon shown in top right corner. It will take you to the landing page. Then go to option filters, click new filter you need to know your own IP address, and just paste it on the link shown. Then hit save button. Now we are all set to filter out  upcoming traffic trends. Go to standard reporting, and you’ll see a whole summary of information. We are going to focus on one specific point i.e. how to know when should target exactly what. So, go to traffic sources tab at left corner, then down to search engine optimization and then hit queries. Now mention from and to date to get a specific data where you have bunch of terms (can be KPI’s also) that currently sending traffic to website. And we can see the impression against those terms showing up there. Look also at CTR. One think to note here is to get link Google Analytics Account with Google Web Master Account. With the help of this anyone can check at which areas pages are getting high CTR and at which they not.

  • web-analytics

  • There is 1 comment

    • 5 years ago

      Nikhita Reddy   /   Reply

      Nice post. But i think the 1st point on page per visits could have been elaborated. The remaining two points were well explained. A very informative post on google analytics.

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