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4 Important Tips To Combine Inbound Marketing And Social Media For Assured Success

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Unlike traditional outbound marketing, which only focused on finding customers and pushing sales to them, inbound marketing is totally different, which makes relevant and targeted traffic find you and your content. Inbound marketing is all about promoting yourself and your brand with the help of social media platforms like Facebook, Twitter, Linked In etc. It will be no wrong to state that social media and inbound marketing both complements each other and are the two wheels of a cycle, like wise a cycle cannot run on a single wheel, your inbound marketing and social media cannot be separated. Whether you are just starting your business or looking for expanding it, you need social media for awareness. An estimated 90% of the brands today are using social media for marketing their products. If you are not on Twitter, Facebook, Linked In or other social media platform, you have a risk of getting yourself behind. Integrating social media in your marketing campaign provides a way to communicate with your audience in a real time and interactive way. Following are the 4 important tips to combine inbound marketing and social media for success.

1. Define Your Goals:

The first step to go for success is you must define your goals. Defining goals is a blue print of your organization, your goals describe what are your plans to accomplish. Today marketers mostly use social media for brand recognition and customer loyalty, all you need is to make them as your objectives and turn them into reality. These strategies you make will lay the ground work for how to attain your inbound marketing goals.

2. Create An Engaging Page:

As mentioned earlier inbound marketing and social media both completes each other and to run a successful inbound marketing you need social media platforms to increase your web traffic. To do that you can create an engaging page for your website and Facebook is the best platform to do that. A survey says more than 50% of the marketing companies have increased and maintaining their customers through Facebook. Facebook is very simple you just update your wall or you post something its for sure people will like it or comment on it, also it will attracts others to follow you.

3. Engagement Through Google+:

Social media is now became the most important component of inbound marketing, it depends which platform you select for yourself. While Facebook is the most popular among all but you may find Google+ as an important platform for your inbound marketing campaign. Facebook likes are not as important to Google+, all you need is to make sure that each page of your has call to action facility so that users can respond appropriately.

 4. Reviews:

To capture new leads from your website you need to post reviews on your website, which will help to get your customers feedback. If you are using Google+, you can create Google reviews as they can appear in search results. Customers are pretty smarter now a days, they always go for a review before making any purchase and there count is more than 80%. If your website provides better and clear review to the customers, automatically you will find more visitors visiting your website, which can be turned into leads and further sales.

  • inbound-marketing

  • There are 4 comments

    • 5 years ago

      Apurva Ramteke   /   Reply

      very good post…..what I know about inbound marketing is pulling customers towards you/your services or product by very unique promotional techniques not pushing and selling them. yeah It does involve social media marketing but it is something more than SMM.

      • 5 years ago

        Rahul Singh   /   Reply

        Thank you Apurva, appreciated your feedback

    • 5 years ago

      Indrajit Goswami   /   Reply

      A very good post but looks judgmental, when the blogger makes a comment as “traditional outbound marketing, which only focused on finding customers and pushing sales to them”. No No, outbound does not mean ‘push’ sales. It may be one of the many techniques used in outbound.

      • 5 years ago

        Rahul Singh   /   Reply

        Thank you Indrajit for the feedback. I would like to mention,in outbound marketing marketers only concern is how to get sales from the customer, for that they make outbound sales calls, visits or meetings. But if you are an inbound marketer you will promote yourself but will not push your products towards customers.

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