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Over the last few years mobile internet usage is skyrocketing. It has been reported lately that mobile internet usage is expected to match desktop usage by 2014. But even with this gripping evidence, business websites are still not much mobile friendly. This not only creates loss of business opportunity but also causes headache for consumers.

This post explains the advantages of having a responsive for critical marketing as well as some key points to keep in mind when designing a responsive website.


Difference between mobile and responsive design:

Two major methods to create mobile website are:

  • Responsive design
  • Mobile templates

While responsive websites requires one website that is coded to adapt to all screen sizes, no matter on what device the website is being displayed, on the other hand mobile template requires to have mobile only website.

Responsive design is the most popular and widely used method for mobile website designing.


Reasons for the website to be responsive

  • Exploding mobile usage

Many businesses still do not have a mobile website despite of such impressive factors given below:

  • 20% of Google searches are performed on mobile devices.
  • In US, 25% of internet users access internet on mobile.
  • In 2012, more than half of local searches were performed on mobile devices.


  • Positive user experience is important

According to some facts, if a user using a mobile to search something on a website is frustrated or cannot find what they are looking for then there are 61% chances that they will leave the website immediately and got to some other website. But if their experience is positive then there are 67% chances of them buying a product or use a service.


  • Social activities and blogging attracts more visitors

A recent study revealed that 55% of social media usage happens on a mobile device. If a content link or a link is being shared and the company don’t have mobile friendly website then the users get frustrated and the company experiences high bounce rate and low conversation rate.


  • Speedy responsive website is crucial

Google page speed developers says that the content above the fold on a mobile device loads in 1 second and the full page loads in 2 seconds. But this is not possible when loading a desktop website on mobile. Thus when a user have to wait for a long period of time, there are high chances that they will leave the website.

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