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5 Best Email Marketing Tips For Accelerated Business Growth

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Email is the one of the best marketing channels which helps marketers to connect with the customers on a personal level.This channel if used with respect to the customer’s privacy (permission based marketing) can reap great benefits and a lifelong loyalty, but if approached in an intrusive manner can result in the marketer’s email being blacklisted. This finally ends up in loosing a valuable customer.

Below are 5 of the best email marketing tips for the accelerated business growth of your enterprise:

  •  Permission based email marketing

Always ensure that the email being send to prospective customers is based upon the opt-in method. This means that the customer enrolls himself for a subscription newsletter or product updates of the company through an online subscription form; paper forms available in trade shows/exhibitions etc. This protects your email  from being marked as spam & ensures the deliverability of the emails. The key point here is getting  explicit permission from the customer, without which the marketer risks loosing the goodwill and loyalty of the customer.

  • Build customer relationship through consistent emails

Once you have successfully enrolled a customer it is of utmost importance that a clear cut step by step  strategy be executed to engage the customer. Always follow a 3 stage process in engaging the customers

    1. Initially send a confirmation link to ensure that the customer is really interested in receiving the future communication emails
    2. The second emails involves setting expectations for the customers- what they will be  receiving viz. newsletters, product updates, special offers etc.
    3. The third mail should be delivering on those set expectations which successfully engages the customer.
  • Build an industry and service offering segmented database for targeting

When targeting customers, its always best to segment them based on their interest in particular industry or service offering. This results in better click through rates (CTR) and conversion rates.Also ensure that you have the up to date customer database to increase the deliverability.

  • Design for deliverability

Design is one of the most important criterion which decides the deliverability of your emails. Emails which have have more graphics, flash animation etc have higher chance of getting filtered out. Studies have shown that images or a combination  of word and images have generated higher response rate from customers. Also the Call To Action (CTA) in the email can be a prominent bright coloured button which can boost the response rates.

  • Develop an email reputation

Building of email reputation is latest trend in  authenticating the emails and classifying them as white listed by hosting Internet service providers (ISP). Some of the points that needs to be practised for boosting your email reputation are:

    1. Spam trigger testing for the subject lines &  test for content filtering
    2. Send consistent mails from a stable IP address
    3. Create a rapport between the hosting ISP (domains to which you send maximum emails) to classify your IP address as white listed
  • Email-Marketing

  • Digital-Marketing

  • There are 3 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      The first two points are really the success gateway to email marketing. Taking consent and respecting the preferences of customers are really important. Nice post.

    • 5 years ago

      Rahul Singh   /   Reply

      Good post John, The second point mentioned by you is very important and can be applied in every corporate sector.

    • 5 years ago

      Nikhita Reddy   /   Reply

      Nice post. All the points were presented well. E-mail marketing is a very good and effective channel in any business and when used effectively can accelerate your business.

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