Content marketing or social media marketing is not all about writing relevant content and publishing it on guest blogs or review websites. It is a lot more and requires expertise and detailed knowledge of the social sharing and visibility of your content. Without correct approach, the results of content marketing are not as valuable as you would want them to be.
These days, almost every other website or start-up is depending on content or viral marketing for maximum marketing of its website and in order to achieve maximum results you have to stand out and apply an approach with is different from the others.
#1 SHARE LINK ON TWITTER & FACEBOOK WITH RELEVANT IMAGES
Sharing your post on top social media networks like Facebook, Twitter and Google+ can be of great use.
With the launch of the “Add Inline Image” feature of Twitter, sharing on Twitter has become more useful and statistics suggest that sharing images on Twitter increases possibility of Retweets to 150%. The same philosophy applies to Facebook.
Sharing relevant images with your content increases click through rate and user engagement by more than 50%.
So do not forget to share your content with relevant images!
#2 SHARE YOUR CONTENT ATLEAST 3 TIMES FOR OPTIMUM RESULTS
Creating valuable content and sharing it on all social media websites just once will not give any results. A blog or article must be shared at least three times on all social media networks. This leads to increased visibility and traffic.
#3 SHARE CONTENT DURING DIFFERENT HOURS OF THE DAY
When sharing content more than 2 times on all social media networks, remember not share the same content at the same time every day. Hit multiple time zones and permutations and combinations so that you can reach all kinds of audiences.
#4 CHANGE IMAGE EVERYTIME YOU SHARE THE SAME POST
It is important to change the image whenever you are sharing the same post in different time zones. The same kind posts with the same images are often treated as SPAM and ignored by the users. Fresh images even if the content is not fresh are believed to be powerful and give optimum results when it comes to increased readability and clicks.
#5 REFRAME CONTENT TO GET ENHANCED VISIBLITY AND VIEWERSHIP
Sometimes reframing the content in a unique way than spamming it here and there can do wonders for you. Here’s an example that will help you understand how!
Let’s take a marketing scenario where a super-saver Dominos promo code needs to be promoted on social media.
You can reframe the content in the following steps:
- Post a headline with the relevant image without posting the offer link.
- Post the link only with different image
- You can post a combination of a crispy headline, the link and an amazing picture that will drive your audience to click on the link.
So basically, if you follow the three steps, the same content that is present in the link has been shared three times to different audiences in different time zones.
Shagun Sharma works as a Content Developer at Buy1Get1 and guest writes on blogs. His interests include travel, poetry, online shopping, music and media.