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5 Elements For Successful Digital Marketing Campaigns

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Customers are aware of what is happening in the world. Today, clients have complete information of their favorite brands and all this is happening because of the presence of every brand on digital media these days. People are willing to invest on the brands which are trustworthy and this trust can be built through digital media.

There are infinite benefits which Digital Marketing possesses over traditional marketing such as, brand visibility, strong customer relationship, great revenue generation etc. But what are those elements which help in developing successful digital marketing campaigns? Puzzled? Below are the 5 key elements which help in generating results and leads to successful digital marketing campaigns:

Mobile Marketing

Mobile marketing is one of the efficient means of getting responses at immediate levels. Following are few benefits which plays a major role in company’s growth along with individual’s growth:

  • Above average response rate is seen. The approximate response rate which is usually witnessed is 15%.
  • User response can tracked instantaneously using mobile marketing.
  • It has huge viral potential. A single message sent on mobile can go viral very easily. If offer provided to the user is lucrative then there is huge opportunity of further sharingnby the user to his/her friends and relatives.
Organic Search

The very first step of a company is to present its products/services in front of its clients in lucrative manner. Now, that is possible through organic search. For using organic mode, following things should be implemented to generate better results:

  • Your website should be correctly optimized, which further help search engines in identifying what your website is all about.
  • Correct search strategy should be implemented in order to drive maximum traffic to your website, which can further help in increasing opportunity for generating quality leads.
  • Engaging content should be marked, so as to keep the interest level of clients high towards the company.
Social Media Marketing

Social Media plays pivotal role in developing brand presence, engaging with clients, and understanding the need and requirements of their clients. It serves as an opportunity to connect with right set of clients directly and presenting itself as trusted brand in the eyes of its prospective clients. Social media also helps to streamline complex customer relations across variety of channels.

Nurturing Visitors

As per various stats, only 1-3% of visitor makes buying decisions in their first visit; however, remaining 97% visitors leave without making transactions. So, opportunity for a company lies here. Nurturing these 97% visitors through email marketing campaigns is a huge opportunity.

As per researches, 65% of customers get converted through well planned email marketing campaigns and major portion of open rate lies in mobile devices.


Analytics is considered to be a key factor in making decisions and plays a major role as a key element for all decision making process. Few major decisions which influenced by analytics

  • Strategy alignment
  • Cost efficiency
  • Identifying the sense of risk
  • Capability to response in marketplace
  • To identify competitive positioning

To conclude, understanding of all above elements is the need of every professional and should be marked achieve better individual and business growth.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • Digital-Marketing

  • There are 2 comments

    • 4 years ago

      Shital Kalamkar   /   Reply

      Digital Marketing is an effective medium through which one can address to a large audience in a short time. But for the successful digital marketing campaign one should take care of these elements.

    • 3 years ago

      arjun kumar   /   Reply

      Very marketing is very necessary for startups today. With the help of it, any business with a decent idea and implementation can reach great heights and can target a much larger audience.

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