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5 Important Components Of A Successful Inbound Marketing Strategy

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With so many options available to promote your product and website its very difficult to select which one will give you more returns, would it be cost efficient for you and how far it will take your views or your product. If you are in such dilemma then, inbound marketing is the solution for you. Consumers are now turning out from traditional based marketing methods and choosing by them self, when and how to interact with the companies. Due to this most of the companies are shifting their old traditional way of marketing to inbound marketing strategies, by which they are able to fulfill the customer needs. An inbound marketing is based on the concept of earning the attention of customers and making your company found easily. Its a process for the people to find information, when they are looking for a query or want to purchase a product. Following are the 5 important components of successful inbound marketing strategy.

1. Get Found:


Its very crucial that how a strong web content, keywords and frequent blogging plays an important role in ranking high your website and being found when prospect customer search for products and services online. In such a busy schedule of life people doesn’t like to spend much time on searching for information over a specific website, the website which make audiences reach easily gets the web traffic and then turn into leads. Doesn’t matters what is your business type and how big your organization is, to promote your business you need to be found easily to the customers



2. Lead Generation:


Lead generation is the process for which the marketers put all their efforts. If you have structured your marketing in an effective way and you have a strong inbound marketing plan, your website will bring you a huge amount of leads you have ever experienced. Creating a solid lead generation strategy will help you build trust and capture the interest of your buyer, before they are even ready for sales. Also you don’t want your sales team spending time on list of cold calling.



3. Email:


Email is a key component of every marketing campaign. Whether you are hosting an event, promoting offers and services of any activity which you want to share with your customers, email is the main form of communication. Its a great way to stay in touch with your customer base and alert them on your company’s trend and developments. According to a market research, email is the most lead generation technique with highest % of respondents.




4. Contents:

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For an effective inbound marketing campaign, content is the key for success. You can create contents in different formats, from text based contents like whitepapers, reports and e-books to media contents like webinars, videos and audio interviews. You can also publish educative and other contents which are based on customers interest, but you need to keep this into your mind that you content matches the needs and preferences of your target audiences.


 5. Call To Action:

A Call To Action(CTA) is an image or text that prompts visitor to take actions, such as subscribe to a news letter, view a webinar or request for a product demonstration. The more interesting and visual your CTA buttons will be, the more people are going to convert from visitors to a lead. CTA helps to direct audiences to landing pages, where you can collect visitors contact information.

  • inbound-marketing

  • There is 1 comment

    • 5 years ago

      Indrajit Goswami   /   Reply

      All five points are important for inbound marketing. Post is informative for first time inbound marketers.

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