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5 Important Web Analytics Tips To Succeed With Google Universal Analytics

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Google is planning to roll out universal analytics to all Google analytics account and this might be bit scary for online business owners since they are not sure what to expect and what this mean to their organization. The post is all about making the process of transition quite simple to understand. So why universal analytics? There are lot of innovation that Google brings to all with Google analytics. User can track not just their website but also mobile apps, and other digital devices. They can import data offline and can do a lot of things with interface like:

  • Organic search source customization
  • Session and campaign timeout customization
  • Referral exclusions
  • Search term exclusions
1. Distinguish between Transferring Infrastructure vs. Upgrading Code

By going to admin section, user will see the message from Google about upgrade to universal analytics as shown:


Basically, the steps here which user undergo are shown in below figure with heading “Universal Analytics Upgrade”. It means that you can start upgrading your property only to the universal analytics infrastructure. This is different then making code changes and configuration changes.


2. No immediate action is necessary

If users have not upgraded to universal analytics yet or are not planning or not getting time to do so, Google will go forward and do it on behalf of users but if user do want to upgrade then click on this “Transfer not started” link as shown in above figure and follow the steps as they come on screen which are very simple to follow.

3. Ga.js. (which is classic) will still work (for now)

These are technical terms with which analysts are already aware of. Classic features will continue to work in new environment after up gradation but for getting better result user should not wait too long to transfer versions from ga.js to analytics.js.

4. Replace ga.js (classic) with analytics.js (universal) but with caveats

Analytics.js necessitates code level and syntax changes to:

  • Events
  • Virtual pageviews
  • Ecommerce
  • Social tracking
  • Custom variables

If you have made a decision to move or to upgrade all the packages to universal analytics then you need to get to some webmaster, or to a technical person and a consultant also who can sometimes execute that migration and ensure planning.

5. Sub-domain tracing is supported in new environment but remember that cross-domain tracking needs code revisions

Universal analytics does support sub-domain tracking without any code revision and user can use the default tracking code on two or more sub-domain. To track across different domains he/she need to make separate code revisions under the different sites.

  • web-analytics

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