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5 SEM Predictions To Look For 2015

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Were you successfully able to achieve your digital marketing goals in the year 2014? No? Are you looking to improve the Search Engine Marketing (SEM) results over the period of 2015 and for the future as well? Looking for the best SEM strategy to obtain the best results and move ahead from the contemporaries? Then, you have landed at the right place.

search-engine-marketingPrimarily, to improve upon the digital marketing strategy, you need to look into the aspects that revolve around digital marketing viz. Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM) etc. Herein, the focus will be laid on how to improve the results through Search Engine Marketing (SEM) predictions and accordingly planning for ahead:

1. Get ready for more mobile clicksmobile

David Szetela, who hails from marketing and advertising background stated that: “In 2014, many advertisers saw huge increases in impressions and clicks from smartphones. This trend will continue through 2015. Mobile clicks will often represent the majority of clicks available to advertisers.”

2. Examine both AdWords and BingAds dataExamine Data

Another important aspect to be taken into consideration will be to carefully examine not only data obtained through AdWords but also through BingAds. This implies that after examining the data, the search engine marketer will be enable to segment the performance data based on the device. This will give answer to the question such as how do mobile CPC’s and CPA’s compare to desktop/tablet? etc.

3. Look beyond keywordssem beyond keywords

After the launch of Hummingbird update in 2013, there have been advancements witnessed in voice search and natural language recognition. Moreover, with the advent of Internet of Things (IoT), for the websites, applications can give the best answers from the search engines. Thus, it is essential to understand and analyze the fact that what users know, is the actual context. In the year 2015, this trend is most likely to happen, wherein the search engine marketers will get to learn a lot.

4. More programmatic search and display ads on the goprogrammatic_buying_illo_FINAL_alex_nabaum

It is anticipated that due to the evolution of programmatic buying behaviour in 2014, in the year 2015, programmatic search and mobile programmatic will emerge as huge opportunities. This concept will only get better in 2015 which will definitely have an impact on the display. However, the results ma vary depending upon the type of specific solutions.

5. Search Results are likely to get More Personalized personal research

Most of the search engines have been targeting at the broader user base which rely on IP, domain and the query at large. However, over the period of time it has been noticed that the devices are increasingly integrating passive listening so as to predict the search queries so as to deliver the most relevant results which will be personalized.

So, these were some of the major SEM predictions that the search engine marketers need to look for in the year 2015. However, to excel and yield the optimum SEM results, it is essential to have knowledge of how to conduct Search Engine Marketing appropriately, for which the tools will turn out to be beneficial in the long-run.

Image Credits: HappyMarketer, Socialmediabeez, PeopleFluent and Bizreport

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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  • There is 1 comment

    • 4 years ago

      Aparna   /   Reply

      SEM is all about understanding what the user is thinking and launching the marketing campaign accordingly. There are various traditional methods already prevailing to gather this information. But there comes a saturation to every strategy and thus adopting to newer avenues is always suggested. These SEM trends will open up newer path to the marketers to improve their marketing strategies. Great write-up.

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